Fosina Marketing Group Analyzes Millennials and the Shift to a Subscription Economy

The rise of all consumers including Millennials to prefer and embrace a subscription-based relationship with their choice of products and services demands that smart companies re-evaluate and optimize the way they currently engage with their customers and prospects. For the Millennial generation, these type of connections with brands are “table stakes” in terms of affinity…

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Fosina Marketing Group on a Subscription Model Disrupting the Marketing Landscape

According to professionals at Fosina Marketing Group, in virtually every industry, vertical “subscription” business models are expanding and growing in popularity. A record number of brands have introduced new weekly, monthly, and unlimited customer engagement & service based plan offerings. The trend continues to intensify this year with some of the world’s largest corporations evolving…

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Direct To Consumer Digital Strategy Launched the Amora Coffee Brand

The coffee beverage marketplace is incredibly crowded and intensely competitive. The challenge for any brand in this battle is focused on finding ways to differentiate their product offering from the competitive set and engage with consumers open to embrace new brands. The Amora coffee brand needed to find an innovative way to connect with coffee…

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