How Whole Foods will help Amazon rule the world

Jim Fosina, CEO Fosina Marketing Group shares his point of view with Julia Horowitz, reporter at CNNMoney  in her article, How Whole Foods will help Amazon rule the world. The perks are likely to keep coming, said Jim Fosina, CEO of Fosina Marketing Group, a marketing firm for subscription services. “I think you’re going to see much more…

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Lessons From Another Subscription-service IPO

Jim Fosina, CEO Fosina Marketing Group shared his comments with Anne Steel, Wall Street Journal reporter on Spotify’s IPO. First off, it is “gargantuan in its penetration of the very desirable music listening public,” says Jim Fosina, CEO of Fosina Marketing Group. “No doubt that Spotify has a strong level of retention among subscribers which will strengthen…

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Stitch Fix adds intimates to subscription box offer

Daphne Howland at Retail Dive article Stitch Fix adds intimates to subscription box offer, which includes Jim Fosina, CEO Fosina Marketing Group commentary. If lingerie and other extras are part of that effort, it’s a good place to start, experts told Retail Dive. The category will likely be a winner for Stitch Fix, despite a crowded market,…

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Target expands its subscription box offerings

Jim Fosina, CEO Fosina Marketing Group shares his thoughts in the Deena M. Amato-McCoy Chain Store Age article, Target expands its subscription box offerings –  See excerpt below: “Cat & Jack” is exactly the ‘target’ approach that Target should be taking as the millennial generation are the primary consumers shifting purchase behavior to subscriptions,” commented…

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How Netflix’s Super Bowl Hijack Could Be an Entertainment Industry Game Changer

Jim Fosina, CEO Fosina Marketing Group shared his comments with Brandon Katz, New York Observer How Netflix’s Super Bowl Hijack Could Be an Entertainment Industry Game Changer   “No doubt this is a turning point for Netflix and other streaming services,” Jim Fosina, CEO of Fosina Marketing Group, told Observer. “They are hijacking commercial time on…

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NO MORE DIAPER RUNS – Direct to Consumer – Home Delivery Channel – all the rage!

NO MORE DIAPER RUNS – Jim Fosina, CEO Fosina Marketing Group Direct to Consumer – Home Delivery Channel – all the rage!  “Can you grab me a package of diapers in the pantry?” If you are like most American consumers, these words have most of us experiencing dread and breaking into a cold sweat. We…

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What’s next for the holiday season

Daphne Howland, retail reporter at Retail Dive article, What’s next for the holiday season – which includes Jim Fosina – CEO Fosina Marketing Group commentary. “My sense is that the higher-end luxury products across the spectrum from Tiffany to Sonos are poised to do quite well, because wealthy consumers are likely receiving larger year-end bonuses and…

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Subscription Commerce: The 12 Months of Christmas

Jim Fosina, CEO Fosina Marketing Group Byline in Total Retail … As we study the incredible rise of the subscription box business model, it’s clear that this holiday season will be vastly different than those in recent years. For all of us that have a romantic vision of Christmas morning and finely wrapped gift boxes…

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Meredith, Time, Inc. And The Threat Of Moneyed Interests

Melynda Fuller, reporter at MediaPost article, Meredith, Time, Inc. And The Threat Of Moneyed Interests – which includes Jim Fosina comments. Publisher’s Daily spoke with Jim Fosina, founder and CEO of Fosina Marketing Group, who has worked with media companies like Conde Nast and Hearst, about the upcoming merger. “These are two powerhouse brands with their own respective…

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The 91st Neiman Marcus Christmas Book is here

As with many retailers this holiday season, the print catalog is still a powerful marketing vehicle — being physical, immersive in their content and not quite as easily disposed of as email marketing. There’s also a place for the Neiman Christmas Book as a seasonal topic of discussion, according to Jim Fosina, CEO of Fosina Marketing Group. This…

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