Fosina Marketing Group – Millennials are Top Buyers to Subscription Services

Millennials are taking a special interest in subscription services because of the flexibility, as well as the ability to pay little for something worth more. Tien Tzuo, CEO of the subscription billing company Zuora, addressed this trend during an interview with Forbes. “Over the past few years we’ve seen a seismic shift in growth strategies…

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Fosina Marketing Group – Growing a Digital Subscription Base

Consumers crave real, trustworthy news and entertainment, and studies show more and  more would be interested in paying for a subscription service in exchange for higher quality news and information. Pressured by a wide variety of time constraints these consumers are seeing great merit in procuring products/services in the “direct to consumer” channel. Despite this…

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Fosina Marketing Group Tracks Millennial Generation Interest in Subscription Services

Changing technologies and varying strategies of attracting customers are largely driven by the millennial generation, who are undoubtedly the top digital consumers of the world and influence how marketers move forward with deals and strategies. Fosina Marketing Group, a digital marketing services agency that focuses on “digital direct to consumer marketing”, notes the growing trend…

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Millennials are Leading the Shift to a Subscription Economy

As millennials continue to exert greater control and influence over today’s economic climate, it has become mission critical to understand their real time spending patterns and methods in order to optimize effective marketing strategies and engagement. Fosina Marketing Group, a digital marketing services agency that focuses on “digital direct to consumer marketing”, notes the growing…

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