Boxed joins the subscription model trend

Jim Fosina shared commentary with Jacqueline Renfrow, reporter at FierceRetail. Find her article here Boxed joins the subscription model trend. Jim Fosina, CEO of Fosina Marketing Group, says that the move could benefit Boxed, as consumers are always looking for a good price-value relationship. And if the company can maintain subscriber retention, the long-term benefit will outweigh the initial expense on…

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Lessons From Another Subscription-service IPO

Jim Fosina, CEO Fosina Marketing Group shared his comments with Anne Steel, Wall Street Journal reporter on Spotify’s IPO. First off, it is “gargantuan in its penetration of the very desirable music listening public,” says Jim Fosina, CEO of Fosina Marketing Group. “No doubt that Spotify has a strong level of retention among subscribers which will strengthen…

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Will Facebook’s Latest Move Give the Tech Giant an Edge in the Streaming Wars?

Jim Fosina, CEO Fosina Marketing Group shares his thoughts with Sissi Cao, reporter at New York Observer article titled Will Facebook’s Latest Move Give the Tech Giant an Edge in the Streaming Wars? “Consumers want Facebook to do a better job of integrating relevant and engaging content, based on their profile, into their individual news…

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Spotify’s leadership is doubling down on an unprofitable strategy

Jim Fosina of Fosina Marketing Group adds commentary to Amy Wang’s (Quartz business reporter) article titled Spotify’s leadership is doubling down on an unprofitable strategy   Such a strong stance implies Spotify’s free tier is here to stay. “There’s going to be a leveling of free and a leveling of paid, and Spotify is going to keep…

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Stitch Fix adds intimates to subscription box offer

Daphne Howland at Retail Dive article Stitch Fix adds intimates to subscription box offer, which includes Jim Fosina, CEO Fosina Marketing Group commentary. If lingerie and other extras are part of that effort, it’s a good place to start, experts told Retail Dive. The category will likely be a winner for Stitch Fix, despite a crowded market,…

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NO MORE DIAPER RUNS – Direct to Consumer – Home Delivery Channel – all the rage!

NO MORE DIAPER RUNS – Jim Fosina, CEO Fosina Marketing Group Direct to Consumer – Home Delivery Channel – all the rage!  “Can you grab me a package of diapers in the pantry?” If you are like most American consumers, these words have most of us experiencing dread and breaking into a cold sweat. We…

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PollyDrop.com – Gift Ideas! As Easy as 1,2,3 (Point, Click, Buy)!

  This year PollyDrop wants to make your Valentine’s Day extra special! Join us in surprising your loved ones with the gift that keeps on giving. PollyDrop has a variety of curated boxes to show your special someone love on more than just that one day. Visit us at www.PollyDrop.com to start finding the perfect…

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What’s next for the holiday season

Daphne Howland, retail reporter at Retail Dive article, What’s next for the holiday season – which includes Jim Fosina – CEO Fosina Marketing Group commentary. “My sense is that the higher-end luxury products across the spectrum from Tiffany to Sonos are poised to do quite well, because wealthy consumers are likely receiving larger year-end bonuses and…

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Subscription Commerce: The 12 Months of Christmas

Jim Fosina, CEO Fosina Marketing Group Byline in Total Retail … As we study the incredible rise of the subscription box business model, it’s clear that this holiday season will be vastly different than those in recent years. For all of us that have a romantic vision of Christmas morning and finely wrapped gift boxes…

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