Fosina Marketing Group Lists Acquisition Strategies Critical for Subscription Marketers

Consumers are starting to embrace the subscription business model as a cost effective and efficient purchasing model, due to the shift of media consumption patterns from legacy media to a network of digital content/consumer intersections. Pressured by a wide variety of time constraints, these consumers are seeing great merit in procuring products/services in the “direct…

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Gap launches sleepwear subscription BedtimeBox

Jim Fosina, CEO Fosina Marketing Group shares his thoughts with Daphne Howland, retail reporter at Retail Dive and her article Gap launches sleepwear subscription BedtimeBox   “We are living in a retail environment where all companies need to be direct marketers,” Jim Fosina, founder and CEO of Fosina Marketing Group, said in a statement on the increased demand…

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Boxed joins the subscription model trend

Jim Fosina shared commentary with Jacqueline Renfrow, reporter at FierceRetail. Find her article here Boxed joins the subscription model trend. Jim Fosina, CEO of Fosina Marketing Group, says that the move could benefit Boxed, as consumers are always looking for a good price-value relationship. And if the company can maintain subscriber retention, the long-term benefit will outweigh the initial expense on…

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Fosina Marketing Group Announces Continued Momentum Led By An Increased Demand For Direct To Consumer And Subscription Marketing Capabilities

The Company Continues to Experience Significant Interest in Service Offerings as Brands Investigate the Rise of the Direct-to-Consumer Channel and Subscription Business Model Fosina’s experience and tenure in working with direct to consumer companies over the last 15 years make us uniquely positioned to be of service to the growing number of interested parties.  “Fosina…

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Personalization: The New Age Formula of Success for the Marketers

Jim Fosina, CEO, Fosina Marketing shares his thoughts in the MarTech Advisor  Personalization: The New Age Formula of Success for the Marketers

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What’s next for the holiday season

Daphne Howland, retail reporter at Retail Dive article, What’s next for the holiday season – which includes Jim Fosina – CEO Fosina Marketing Group commentary. “My sense is that the higher-end luxury products across the spectrum from Tiffany to Sonos are poised to do quite well, because wealthy consumers are likely receiving larger year-end bonuses and…

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Subscription Commerce: The 12 Months of Christmas

Jim Fosina, CEO Fosina Marketing Group Byline in Total Retail … As we study the incredible rise of the subscription box business model, it’s clear that this holiday season will be vastly different than those in recent years. For all of us that have a romantic vision of Christmas morning and finely wrapped gift boxes…

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Meredith, Time, Inc. And The Threat Of Moneyed Interests

Melynda Fuller, reporter at MediaPost article, Meredith, Time, Inc. And The Threat Of Moneyed Interests – which includes Jim Fosina comments. Publisher’s Daily spoke with Jim Fosina, founder and CEO of Fosina Marketing Group, who has worked with media companies like Conde Nast and Hearst, about the upcoming merger. “These are two powerhouse brands with their own respective…

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Amazon HQ2 bids are in. Who will win?

Daphne Howland, retail reporter at Retail Diver article centers on Amazon searching for their second HQ with Jim Fosina, CEO commentary. Amazon HQ2 bids are in. Who will win? The high-profile antics on the part of governors and mayors in their appeals to Amazon struck many observers as embarrassing, but there are plenty of reasons…

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