Boxed joins the subscription model trend

Jim Fosina shared commentary with Jacqueline Renfrow, reporter at FierceRetail. Find her article here Boxed joins the subscription model trend. Jim Fosina, CEO of Fosina Marketing Group, says that the move could benefit Boxed, as consumers are always looking for a good price-value relationship. And if the company can maintain subscriber retention, the long-term benefit will outweigh the initial expense on…

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Fosina Marketing Group Announces Continued Momentum Led By An Increased Demand For Direct To Consumer And Subscription Marketing Capabilities

The Company Continues to Experience Significant Interest in Service Offerings as Brands Investigate the Rise of the Direct-to-Consumer Channel and Subscription Business Model Fosina’s experience and tenure in working with direct to consumer companies over the last 15 years make us uniquely positioned to be of service to the growing number of interested parties.  “Fosina…

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Personalization: The New Age Formula of Success for the Marketers

Jim Fosina, CEO, Fosina Marketing shares his thoughts in the MarTech Advisor  Personalization: The New Age Formula of Success for the Marketers

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What’s next for the holiday season

Daphne Howland, retail reporter at Retail Dive article, What’s next for the holiday season – which includes Jim Fosina – CEO Fosina Marketing Group commentary. “My sense is that the higher-end luxury products across the spectrum from Tiffany to Sonos are poised to do quite well, because wealthy consumers are likely receiving larger year-end bonuses and…

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Subscription Commerce: The 12 Months of Christmas

Jim Fosina, CEO Fosina Marketing Group Byline in Total Retail … As we study the incredible rise of the subscription box business model, it’s clear that this holiday season will be vastly different than those in recent years. For all of us that have a romantic vision of Christmas morning and finely wrapped gift boxes…

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Meredith, Time, Inc. And The Threat Of Moneyed Interests

Melynda Fuller, reporter at MediaPost article, Meredith, Time, Inc. And The Threat Of Moneyed Interests – which includes Jim Fosina comments. Publisher’s Daily spoke with Jim Fosina, founder and CEO of Fosina Marketing Group, who has worked with media companies like Conde Nast and Hearst, about the upcoming merger. “These are two powerhouse brands with their own respective…

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Amazon HQ2 bids are in. Who will win?

Daphne Howland, retail reporter at Retail Diver article centers on Amazon searching for their second HQ with Jim Fosina, CEO commentary. Amazon HQ2 bids are in. Who will win? The high-profile antics on the part of governors and mayors in their appeals to Amazon struck many observers as embarrassing, but there are plenty of reasons…

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What Is Amazon’s Next Big Business Move? Experts Chime In

Glenn Taylor, Senior Editor at Retail Touchpoints article around Amazon’s next business move, including Jim Fosina commentary. What Is Amazon’s Next Big Business Move? Experts Chime In Jim Fosina, CEO of Fosina Marketing Group: “Amazon now needs to think outside of its channel by leveraging the personal transaction data that they have about customers’ affinity…

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Generating and Keeping Customers in the Meal Plan Space

The “meals in a box” vertical is becoming a crowded and highly competitive landscape. It is more important than ever to be focused on generating and retaining customers most efficiently and cost effectively. At Fosina Marketing we are pride ourselves on our track record of building programs and initiatives that generate profitable “growth” for our…

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Partner with Fosina Marketing for Victory on Today’s Digital Battlefield

Are You Ready for Victory on Today’s Battlefield? The battle between you and your competitors to acquire new customers & build lifetime value can no longer be waged with yesterday’s strategy & tools. To truly emerge victorious you must work with an organization that possesses the skill, insight & war chest of digital tools to…

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