Jim Fosina, CEO at Fosina Marketing Group shares his views with Evan Clark, reporter at WWD article, Fashion for Rent: A New Economy Takes Root in the Cloud – “In the retail world, you’re going to have this limitless, endless wardrobe, which we believe is a consumer behavior that is only going to continue to grow,”…Read more on
Jim Fosina, CEO Fosina Marketing Group shares his thoughts with Daphne Howland, retail reporter at Retail Dive and her article Gap launches sleepwear subscription BedtimeBox “We are living in a retail environment where all companies need to be direct marketers,” Jim Fosina, founder and CEO of Fosina Marketing Group, said in a statement on the increased demand…Read more on Gap launches sleepwear subscription BedtimeBox
Jim Fosina, CEO Fosina Marketing Group Byline in WWD…Jim’s byline shares insights from the packaged goods industry and lists 5 thoughts for fashion brands and subscription strategies. There is a huge opportunity for the fashion industry market leaders to take bold steps leveraging the lessons learned here. You can read the piece here: Think Tank: Food for…Read more on Think Tank: Food for Thought for the Fashion Industry
Daphne Howland at Retail Dive article Stitch Fix adds intimates to subscription box offer, which includes Jim Fosina, CEO Fosina Marketing Group commentary. If lingerie and other extras are part of that effort, it’s a good place to start, experts told Retail Dive. The category will likely be a winner for Stitch Fix, despite a crowded market,…Read more on Stitch Fix adds intimates to subscription box offer
Jim Fosina, CEO Fosina Marketing Group shares his thoughts in the Deena M. Amato-McCoy Chain Store Age article, Target expands its subscription box offerings – See excerpt below: “Cat & Jack” is exactly the ‘target’ approach that Target should be taking as the millennial generation are the primary consumers shifting purchase behavior to subscriptions,” commented…Read more on Target expands its subscription box offerings
STOP MOURNING – GET MOVING We are living thru one of the most tumultuous, chaotic, hyper changing periods in all of human history. An advance in technology, communications, e-commerce and access to real time information has totally altered the way we live in so many ways. What was old in every area of the economy…Read more on STOP MOURNING, GET MOVING – 5 Steps You Can Take to Save Your Company
NO MORE DIAPER RUNS – Jim Fosina, CEO Fosina Marketing Group Direct to Consumer – Home Delivery Channel – all the rage! “Can you grab me a package of diapers in the pantry?” If you are like most American consumers, these words have most of us experiencing dread and breaking into a cold sweat. We…Read more on NO MORE DIAPER RUNS – Direct to Consumer – Home Delivery Channel – all the rage!
Who’s Got Your Back….End? Lately there has been such an incredible focus on acquiring new transactions and customers at any and all costs. We can all get caught up in designing a competitive offer and our media and marketing plan of attack. If we are smart we have sweated over our break even models and…Read more on Who’s Got Your Back….End?
This year PollyDrop wants to make your Valentine’s Day extra special! Join us in surprising your loved ones with the gift that keeps on giving. PollyDrop has a variety of curated boxes to show your special someone love on more than just that one day. Visit us at www.PollyDrop.com to start finding the perfect…Read more on PollyDrop.com – Gift Ideas! As Easy as 1,2,3 (Point, Click, Buy)!
Daphne Howland, retail reporter at Retail Dive article, What’s next for the holiday season – which includes Jim Fosina – CEO Fosina Marketing Group commentary. “My sense is that the higher-end luxury products across the spectrum from Tiffany to Sonos are poised to do quite well, because wealthy consumers are likely receiving larger year-end bonuses and…Read more on What’s next for the holiday season