Gap launches sleepwear subscription BedtimeBox

Jim Fosina, CEO Fosina Marketing Group shares his thoughts with Daphne Howland, retail reporter at Retail Dive and her article Gap launches sleepwear subscription BedtimeBox   “We are living in a retail environment where all companies need to be direct marketers,” Jim Fosina, founder and CEO of Fosina Marketing Group, said in a statement on the increased demand…

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Stitch Fix adds intimates to subscription box offer

Daphne Howland at Retail Dive article Stitch Fix adds intimates to subscription box offer, which includes Jim Fosina, CEO Fosina Marketing Group commentary. If lingerie and other extras are part of that effort, it’s a good place to start, experts told Retail Dive. The category will likely be a winner for Stitch Fix, despite a crowded market,…

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Target expands its subscription box offerings

Jim Fosina, CEO Fosina Marketing Group shares his thoughts in the Deena M. Amato-McCoy Chain Store Age article, Target expands its subscription box offerings –  See excerpt below: “Cat & Jack” is exactly the ‘target’ approach that Target should be taking as the millennial generation are the primary consumers shifting purchase behavior to subscriptions,” commented…

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STOP MOURNING, GET MOVING – 5 Steps You Can Take to Save Your Company

STOP MOURNING – GET MOVING We are living thru one of the most tumultuous, chaotic, hyper changing periods in all of human history. An advance in technology, communications, e-commerce and access to real time information has totally altered the way we live in so many ways. What was old in every area of the economy…

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NO MORE DIAPER RUNS – Direct to Consumer – Home Delivery Channel – all the rage!

NO MORE DIAPER RUNS – Jim Fosina, CEO Fosina Marketing Group Direct to Consumer – Home Delivery Channel – all the rage!  “Can you grab me a package of diapers in the pantry?” If you are like most American consumers, these words have most of us experiencing dread and breaking into a cold sweat. We…

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Who’s Got Your Back….End?

Who’s Got Your Back….End? Lately there has been such an incredible focus on acquiring new transactions and customers at any and all costs. We can all get caught up in designing a competitive offer and our media and marketing plan of attack. If we are smart we have sweated over our break even models and…

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PollyDrop.com – Gift Ideas! As Easy as 1,2,3 (Point, Click, Buy)!

  This year PollyDrop wants to make your Valentine’s Day extra special! Join us in surprising your loved ones with the gift that keeps on giving. PollyDrop has a variety of curated boxes to show your special someone love on more than just that one day. Visit us at www.PollyDrop.com to start finding the perfect…

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What’s next for the holiday season

Daphne Howland, retail reporter at Retail Dive article, What’s next for the holiday season – which includes Jim Fosina – CEO Fosina Marketing Group commentary. “My sense is that the higher-end luxury products across the spectrum from Tiffany to Sonos are poised to do quite well, because wealthy consumers are likely receiving larger year-end bonuses and…

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