STOP MOURNING, GET MOVING – 5 Steps You Can Take to Save Your Company

STOP MOURNING – GET MOVING We are living thru one of the most tumultuous, chaotic, hyper changing periods in all of human history. An advance in technology, communications, e-commerce and access to real time information has totally altered the way we live in so many ways. What was old in every area of the economy…

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Loft moves into plus sizes in attempt to bolster slumping sales

Bethany Biron at Glossy article around Loft adding plus-sizes to bolster sales – see Jim Fosina, CEO Fosina Marketing Group excerpt below: Jim Fosina, founder and CEO of Fosina Marketing Group, said the success of Loft Plus will ultimately rely on savvy marketing and thoughtful consumer engagement. However, holistically, Ascena will need to continue to…

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NO MORE DIAPER RUNS – Direct to Consumer – Home Delivery Channel – all the rage!

NO MORE DIAPER RUNS – Jim Fosina, CEO Fosina Marketing Group Direct to Consumer – Home Delivery Channel – all the rage!  “Can you grab me a package of diapers in the pantry?” If you are like most American consumers, these words have most of us experiencing dread and breaking into a cold sweat. We…

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Detroit bumped off Amazon’s ‘HQ2’ short list due to talent deficiency

In an email to Retail Dive, Jim Fosina, CEO of Fosina Marketing Group, said he thinks a location outside of one of the big cities could be Amazon’s final choice, allowing them the flexibility they need. Check this HR Dive article below. Detroit bumped off Amazon’s ‘HQ2’ short list due to talent deficiency

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Diversity in luxury: Luxury Memo special report

Jim Fosina commentary in this Danny Parisi, Luxury Daily special report article around how diversity can be a benefit to a luxury business.  Read the full article here:  Diversity in luxury: Luxury Memo special report  “Brands of all sorts these days are looking for ways to engage consumers with hyper-relevant products and services,” said Jim Fosina, CEO of Fosina…

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Target lifts profit forecast after holiday sales jump

Read more comments from Jim Fosina, CEO Fosina Marketing Group in Siddharth Cavale, retail reporter at Reuters article, Target lifts profit forecast after holiday sales jump . “Target’s brick-and-mortar customers are growing in their affinity to the Target online interface, pricing on hot products in the fourth quarter and the ability to deliver in time,” Jim Fosina,…

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Could Amazon really acquire Target?

Daphne Howland,at Retail Dive article, Could Amazon really acquire Target? – with Jim Fosina, CEO Fosina Marketing Group comments below. The likeliness of such a deal occurring depends on who you ask. Amazon and Target share customers to a great extent, considering Amazon’s Prime membership overlaps with Target’s higher income, better educated core customer, according to…

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What fashion brands can learn from Nike’s first six months as an Amazon partner…

Jim Fosina, CEO Fosina Marketing Group comments in Hilary Milnes, Digiday article, What fashion brands can learn from Nike’s first six months as an Amazon partner… “You can’t ignore the fact that Amazon has the most powerful distribution system in the world. There’s just no denying that,” said Jim Fosina, CEO of Fosina Marketing Group. “Not even…

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New Walgreens branding emphasizes distant past

Daphne Howland, retail reporter at Retail Dive article, New Walgreens branding emphasizes distant past – which includes Jim Fosina, CEO Fosina Marketing Group comments below. Not everyone is impressed by the move. Jim Fosina, CEO of Fosina Marketing Group, warns it “misses the mark.” For one thing, plenty of American brands have been around just as…

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Walmart drops ‘stores’ from legal name

Daphne Howland, retail reporter at Retail Dive article, Walmart drops ‘stores’ from legal name –  includes Jim Fosina, CEO Fosina Marketing Group comments below. But how much does that matter, considering that “Walmart” has been the label most people see, and that many people won’t register it or care much if they do? A lot, Jim…

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