5 retailers making moves in subscription services in 2018 includes Jim Fosina, CEO of Fosina Marketing Group, commentary Retail Dive back in April that “[t]he success of the Boxed Up effort is contingent on the company keeping the offering vital, exciting and engaging with their customers,” including through a steady supply of value-based, subscription-based goodies regularly streaming to members.…Read more on 5 retailers making moves in subscription services in 2018
Jim Fosina’s CEO, Fosina Marketing Group Byline is live on Progressive Grocer. How Grocers Can Unlock the Brown-Bag Opportunity By leveraging in-store frequent-shopper data from recent transactions, retailers can carve out a universe of customers who purchase “brown-bag” products.Read more on How Grocers Can Unlock the Brown-Bag Opportunity
Jim Fosina, CEO Fosina Marketing Group shared his thoughts with Brandon Katz, entertainment reporter at the New York Observer and his article, What Exactly Will Happen to Television Once Disney Absorbs Fox? “Overall, Disney is picking up content that appeals to the millennial audience and, most importantly, an audience who engages with these brands and collections…Read more on What Exactly Will Happen to Television Once Disney Absorbs Fox?
The challenge for any brand in the incredibly crowded and intensely competitive coffee beverage marketplace is focused on finding ways to differentiate their product offering from the competitive set and engage with consumers open to embrace new brands. The Amora coffee brand needed to find an innovative way to connect with coffee consumers in order to…Read more on Fosina Marketing Group On the Launch of the Amora Coffee Brand
According to SCCI, 84% of Subscription Businesses struggle to acquire new customers. The subscription business model has exploded in the past decade, as the cost of print and other forms of media skyrocket, and the popularity of internet-based information has moved to the forefront of where consumers get information. Pressured by a wide variety of…Read more on Fosina Marketing Group Offers Tips for Finding Success with Digital Subscriptions
According to SCCI, 84% of Subscription Businesses struggle to acquire new customers. Because of the slow decline of printed papers, magazines, and journals, there has subsequently been an increase in subscription-based digital websites that allow customers an instant portal to their favorite niche. Pressured by a wide variety of time constraints these consumers are seeing…Read more on Fosina Marketing Group – Growing Subscription Members Through Marketing
At Fosina Marketing Group we help non-profit organizations in several ways. We can acquire new donors using the sustained monthly giving credit card Donor model via a fixed Cost-per-Acquisition (CPA) and/or expand reach via a Cost-per-Lead (CPL) program. Many of Fosina’s media relationships are unique, and in some cases exclusive. Additionally, Fosina’s knowledge of merchant processing for…Read more on Fosina Marketing Group Provides Strategic Solutions for Non-Profit Organizations
A business model that was once solely in marketing tool kits of book publishers and CD clubs has gone main stream as marketers in all industry verticals are awakening to a significant change in consumer preferences and buying patterns. It has become very clear that today’s consumer desires a stronger relationship between their needs and…Read more on Direct to Consumer Subscription Model Disrupts Marketing Landscape