Fosina Marketing Group on Millennials and the Shift to a Subscription Economy

In order to optimize effective marketing strategies and engagement, it has become critical to understand the real time spending patterns and methods of Millennials, as they continue to exert greater control and influence over today’s economic climate. A leading digital marketing services agency that focuses on “digital direct to consumer marketing”, Fosina Marketing Group notes the growing…

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Fosina Marketing Group On Direct to Consumer Subscription Model

Founded in 2003, Fosina Marketing Group is a leading full-service, online subscription marketing agency that provides clients with strategic insight, tactics, and message optimization in order to maximize marketing investments. Excelling at monitoring real time shifts in technology and consumer purchasing behavior, experts at Fosina Marketing create leverage for their clients and optimize customer acquisition…

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Loft moves into plus sizes in attempt to bolster slumping sales

Bethany Biron at Glossy article around Loft adding plus-sizes to bolster sales – see Jim Fosina, CEO Fosina Marketing Group excerpt below: Jim Fosina, founder and CEO of Fosina Marketing Group, said the success of Loft Plus will ultimately rely on savvy marketing and thoughtful consumer engagement. However, holistically, Ascena will need to continue to…

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Who’s Got Your Back….End?

Who’s Got Your Back….End? Lately there has been such an incredible focus on acquiring new transactions and customers at any and all costs. We can all get caught up in designing a competitive offer and our media and marketing plan of attack. If we are smart we have sweated over our break even models and…

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UK Regulators: Fox-Sky Deal Will Give Murdoch ‘Too Much Control’

Observer excerpt: “The Murdoch family and their media organization will need to demonstrate how they can insure that they are doing all they can not to monopolize the access to news and information,” Jim Fosina, CEO of Fosina Marketing Group, told Observer. Full article here: 

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Could Amazon really acquire Target?

Daphne Howland,at Retail Dive article, Could Amazon really acquire Target? – with Jim Fosina, CEO Fosina Marketing Group comments below. The likeliness of such a deal occurring depends on who you ask. Amazon and Target share customers to a great extent, considering Amazon’s Prime membership overlaps with Target’s higher income, better educated core customer, according to…

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What Is Amazon’s Next Big Business Move? Experts Chime In

Glenn Taylor, Senior Editor at Retail Touchpoints article around Amazon’s next business move, including Jim Fosina commentary. What Is Amazon’s Next Big Business Move? Experts Chime In Jim Fosina, CEO of Fosina Marketing Group: “Amazon now needs to think outside of its channel by leveraging the personal transaction data that they have about customers’ affinity…

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Fosina Marketing Group Provides Strategic Solutions for Non-Profit Organizations

At Fosina Marketing Group we help non-profit organizations in several ways. We can acquire new donors using the sustained monthly giving credit card Donor model via a fixed Cost-per-Acquisition (CPA) and/or expand reach via a Cost-per-Lead (CPL) program. Many of Fosina’s media relationships are unique, and in some cases exclusive.  Additionally, Fosina’s knowledge of merchant processing for…

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Direct to Consumer Subscription Model Disrupts Marketing Landscape

A business model that was once solely in marketing tool kits of book publishers and CD clubs has gone main stream as marketers in all industry verticals are awakening to a significant change in consumer preferences and buying patterns. It has become very clear that today’s consumer desires a stronger relationship between their needs and…

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