Amazon is banning customers over frequent returns

Jim Fosina, CEO Fosina Marketing Group shares his thoughts with Daphne Howland, retail reporter at Retail Dive  and her article Amazon is banning customers over frequent returns. Returns are expensive for retailers, however, representing lost sales, sometimes damaged or opened inventory and extra staff time. “It is prudent for Amazon to make it clear to all consumers…

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 How Whole Foods will help Amazon rule the world

Jim Fosina, CEO Fosina Marketing Group shares his point of view with Julia Horowitz, reporter at CNNMoney  in her article, How Whole Foods will help Amazon rule the world. The perks are likely to keep coming, said Jim Fosina, CEO of Fosina Marketing Group, a marketing firm for subscription services. “I think you’re going to see much more…

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‘Back to Basics’: The American Apparel guide to a brand comeback

Jim Fosina, CEO Fosina Marketing Group comments in Bethany Biron,  Digiday article around American Apparel. “Making American Apparel great again starts with a bold admission that the brand hasn’t lost its cool, its sexy design or marketing strategy,” said Jim Fosina, CEO of Fosina Marketing Group. While the brand historically does not pay influencers and just…

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Gap launches sleepwear subscription BedtimeBox

Jim Fosina, CEO Fosina Marketing Group shares his thoughts with Daphne Howland, retail reporter at Retail Dive and her article Gap launches sleepwear subscription BedtimeBox   “We are living in a retail environment where all companies need to be direct marketers,” Jim Fosina, founder and CEO of Fosina Marketing Group, said in a statement on the increased demand…

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Boxed joins the subscription model trend

Jim Fosina shared commentary with Jacqueline Renfrow, reporter at FierceRetail. Find her article here Boxed joins the subscription model trend. Jim Fosina, CEO of Fosina Marketing Group, says that the move could benefit Boxed, as consumers are always looking for a good price-value relationship. And if the company can maintain subscriber retention, the long-term benefit will outweigh the initial expense on…

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Lessons From Another Subscription-service IPO

Jim Fosina, CEO Fosina Marketing Group shared his comments with Anne Steel, Wall Street Journal reporter on Spotify’s IPO. First off, it is “gargantuan in its penetration of the very desirable music listening public,” says Jim Fosina, CEO of Fosina Marketing Group. “No doubt that Spotify has a strong level of retention among subscribers which will strengthen…

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Is a Savior in Sight for Toys “R” Us?

Jim Fosina, CEO of Fosina Marketing Group, comments in this The Street article Is a Savior in Sight for Toys “R” Us? – Sources weigh in on whether Amazon could save the toy chain. “It is highly unlikely that Amazon would be interested in the overhead issues that the Toys ‘R’ Us business will place…

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