Millennials Lead Priority Demographic for Subscription Services

Millennials are already proving to reshape the face of consumerism, shifting the climate from ownership and brand loyalty to subscription-based services and temporary ownership. Fosina Marketing Group, a digital marketing services agency that focuses on “digital direct to consumer marketing”, notes the growing trend of millennials favoring subscription services in a variety of product areas.…

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Jim Fosina, Fosina Marketing Group is “Talking Business”

Jim Fosina, CEO Fosina Marketing Group spent a few minutes “Talking Business” with CBSI’s Ken Kraetzer, Here’s a link to the full interview.  Jim addresses the following topics: The Explosive Growth of Subscriptions: The subscription e-commerce market has grown by more than 100% percent a year over the past five years, with the largest retailers…

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Fosina Marketing Group on their Direct to Consumer Subscription Model

The experts at Fosina Marketing Group have been providing a suite of services and capabilities that allow for the construction and development of a direct to consumer subscription strategy and infrastructure. Founded in 2003, Fosina Marketing is a leading full-service, online subscription marketing agency that provides clients with strategic insight, tactics, and message optimization in…

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Fosina Marketing Group – Subscription Model for Revenue-Driving Strategy

WIth a clear understanding of how to integrate and optimize evolving online strategies, tactics, and tools to create successful programs for their clients, Fosina Marketing Group builds upon their subscription eco-system capabilities and knowledge with a robust Creative and Media Team that provides its customers with a full end to end relationship supporting all of…

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Fosina Marketing Group Discusses Effective Acquisition Strategies

Subscription marketers continue to struggle to find cost effective and efficient strategies and tactics to acquire new customers. The experts from Fosina Marketing Group have shared three cost-efficient strategies for attracting new consumer customers and maximizing lifetime value while minimizing risk in these efforts: Engaging Messaging –your advertising message is battling with many others for the attention…

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Fosina Marketing Group On the Launch of the Amora Coffee Brand

The challenge for any brand in the incredibly crowded and intensely competitive coffee beverage marketplace is focused on finding ways to differentiate their product offering from the competitive set and engage with consumers open to embrace new brands. The Amora coffee brand needed to find an innovative way to connect with coffee consumers in order to…

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Fosina Marketing Group On Millennials and the Shift to a Subscription Economy

In recent years, it has become mission critical to understand the real time spending patterns and methods of the Millennial generation in order to optimize effective marketing strategies and engagement. Fosina Marketing Group, a digital marketing services agency that focuses on “digital direct to consumer marketing”, notes the growing trend of millennials favoring subscription services…

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Disrupting the Marketing Landscape – Fosina Marketing Group’s Direct to Consumer Subscription Model

As marketers in all industry verticals are awakening to a significant change in consumer preferences and buying patterns, a business model that was once solely in marketing tool kits of book publishers and CD clubs has gone main stream. It has become very clear that today’s consumer desires a stronger relationship between their needs and brand…

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Fosina Marketing Group Tracks Millennial Generation Interest in Subscription Services

Changing technologies and varying strategies of attracting customers are largely driven by the millennial generation, who are undoubtedly the top digital consumers of the world and influence how marketers move forward with deals and strategies. Fosina Marketing Group, a digital marketing services agency that focuses on “digital direct to consumer marketing”, notes the growing trend…

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Fosina Marketing Group Analyzes the Effects of Subscription-Based Services

Marketers have had to completely shift their perspective as subscription services have reinvented the ways that consumers shop, test out new items and brands, and develop a loyalty to products and services. It has become very clear that today’s consumer desires a stronger relationship between their needs and brand offerings. The millennial consumer has already…

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