Fosina Marketing Group on a Subscription Model Disrupting the Marketing Landscape

According to professionals at Fosina Marketing Group, in virtually every industry, vertical “subscription” business models are expanding and growing in popularity. A record number of brands have introduced new weekly, monthly, and unlimited customer engagement & service based plan offerings. The trend continues to intensify this year with some of the world’s largest corporations evolving…

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Fosina Marketing Group Lists Acquisition Strategies Critical for Subscription Marketers

Consumers are starting to embrace the subscription business model as a cost effective and efficient purchasing model, due to the shift of media consumption patterns from legacy media to a network of digital content/consumer intersections. Pressured by a wide variety of time constraints, these consumers are seeing great merit in procuring products/services in the “direct…

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Fosina Marketing Group on Millennials and the Shift to a Subscription Economy

In order to optimize effective marketing strategies and engagement, it has become critical to understand the real time spending patterns and methods of Millennials, as they continue to exert greater control and influence over today’s economic climate. A leading digital marketing services agency that focuses on “digital direct to consumer marketing”, Fosina Marketing Group notes the growing…

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Fosina Marketing Group On Direct to Consumer Subscription Model

Founded in 2003, Fosina Marketing Group is a leading full-service, online subscription marketing agency that provides clients with strategic insight, tactics, and message optimization in order to maximize marketing investments. Excelling at monitoring real time shifts in technology and consumer purchasing behavior, experts at Fosina Marketing create leverage for their clients and optimize customer acquisition…

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A Flipkart acquisition could expand Walmart’s global reach

Jim Fosina, CEO Fosina Marketing Group  shares commentary with Jacqueline Renfrow, FierceRetail  with her article, A Flipkart acquisition could expand Walmart’s global reach. Jim Fosina, CEO of Fosina Marketing Group, agreed that the pairing of Walmart and Flipkart shows Walmart’s hunger to compete on a global scale against Amazon.  “India is a huge and emerging market and…

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STOP MOURNING, GET MOVING – 5 Steps You Can Take to Save Your Company

STOP MOURNING – GET MOVING We are living thru one of the most tumultuous, chaotic, hyper changing periods in all of human history. An advance in technology, communications, e-commerce and access to real time information has totally altered the way we live in so many ways. What was old in every area of the economy…

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How Netflix’s Super Bowl Hijack Could Be an Entertainment Industry Game Changer

Jim Fosina, CEO Fosina Marketing Group shared his comments with Brandon Katz, New York Observer How Netflix’s Super Bowl Hijack Could Be an Entertainment Industry Game Changer   “No doubt this is a turning point for Netflix and other streaming services,” Jim Fosina, CEO of Fosina Marketing Group, told Observer. “They are hijacking commercial time on…

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P&G earnings: Tide Pod challenge and U.S. business expected to feature

Tonya Garcia at MarketWatch article around P&G’s earnings as well as comments from Jim Fosina, CEO Fosina Marketing Group – excerpt below. You can read the full article here: P&G earnings: Tide Pod challenge and boosting U.S. business will be addressed “No doubt the company will continue to address this irrational use of their product…

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Diversity in luxury: Luxury Memo special report

Jim Fosina commentary in this Danny Parisi, Luxury Daily special report article around how diversity can be a benefit to a luxury business.  Read the full article here:  Diversity in luxury: Luxury Memo special report  “Brands of all sorts these days are looking for ways to engage consumers with hyper-relevant products and services,” said Jim Fosina, CEO of Fosina…

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Target lifts profit forecast after holiday sales jump

Read more comments from Jim Fosina, CEO Fosina Marketing Group in Siddharth Cavale, retail reporter at Reuters article, Target lifts profit forecast after holiday sales jump . “Target’s brick-and-mortar customers are growing in their affinity to the Target online interface, pricing on hot products in the fourth quarter and the ability to deliver in time,” Jim Fosina,…

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