Millennials Lead Priority Demographic for Subscription Services

Millennials are already proving to reshape the face of consumerism, shifting the climate from ownership and brand loyalty to subscription-based services and temporary ownership. Fosina Marketing Group, a digital marketing services agency that focuses on “digital direct to consumer marketing”, notes the growing trend of millennials favoring subscription services in a variety of product areas.…

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Fosina Marketing Group – Subscription Model for Revenue-Driving Strategy

WIth a clear understanding of how to integrate and optimize evolving online strategies, tactics, and tools to create successful programs for their clients, Fosina Marketing Group builds upon their subscription eco-system capabilities and knowledge with a robust Creative and Media Team that provides its customers with a full end to end relationship supporting all of…

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Fosina Marketing Group On the Launch of the Amora Coffee Brand

The challenge for any brand in the incredibly crowded and intensely competitive coffee beverage marketplace is focused on finding ways to differentiate their product offering from the competitive set and engage with consumers open to embrace new brands. The Amora coffee brand needed to find an innovative way to connect with coffee consumers in order to…

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Disrupting the Marketing Landscape – Fosina Marketing Group’s Direct to Consumer Subscription Model

As marketers in all industry verticals are awakening to a significant change in consumer preferences and buying patterns, a business model that was once solely in marketing tool kits of book publishers and CD clubs has gone main stream. It has become very clear that today’s consumer desires a stronger relationship between their needs and brand…

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Fosina Marketing Group Tracks Millennial Generation Interest in Subscription Services

Changing technologies and varying strategies of attracting customers are largely driven by the millennial generation, who are undoubtedly the top digital consumers of the world and influence how marketers move forward with deals and strategies. Fosina Marketing Group, a digital marketing services agency that focuses on “digital direct to consumer marketing”, notes the growing trend…

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Fosina Marketing Group Analyzes the Effects of Subscription-Based Services

Marketers have had to completely shift their perspective as subscription services have reinvented the ways that consumers shop, test out new items and brands, and develop a loyalty to products and services. It has become very clear that today’s consumer desires a stronger relationship between their needs and brand offerings. The millennial consumer has already…

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Fosina Marketing Group Offers Tips for Finding Success with Digital Subscriptions

According to SCCI, 84% of Subscription Businesses struggle to acquire new customers.  The subscription business model has exploded in the past decade, as the cost of print and other forms of media skyrocket, and the popularity of internet-based information has moved to the forefront of where consumers get information. Pressured by a wide variety of…

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Fosina Marketing Group – Growing Subscription Members Through Marketing

According to SCCI, 84% of Subscription Businesses struggle to acquire new customers. Because of the slow decline of printed papers, magazines, and journals, there has subsequently been an increase in subscription-based digital websites that allow customers an instant portal to their favorite niche. Pressured by a wide variety of time constraints these consumers are seeing…

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Partner with Fosina Marketing for Victory on Today’s Digital Battlefield

Are You Ready for Victory on Today’s Battlefield? The battle between you and your competitors to acquire new customers & build lifetime value can no longer be waged with yesterday’s strategy & tools. To truly emerge victorious you must work with an organization that possesses the skill, insight & war chest of digital tools to…

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Subscription Trade Association (SUBTA) + Fosina Marketing Group

Fosina Marketing Group is proud to announce we are a founding partner of Subscription Trade Association (SUBTA) www.subta.com. About SUBTA SUBTA is the first trade organization for the subscription box industry. Over the next decade, the subscription box industry is on track to generate more than $90 billion in annual revenues. We believe building SUBTA…

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