Fosina Marketing Group Analyzes Millennials and the Shift to a Subscription Economy

The rise of all consumers including Millennials to prefer and embrace a subscription-based relationship with their choice of products and services demands that smart companies re-evaluate and optimize the way they currently engage with their customers and prospects. For the Millennial generation, these type of connections with brands are “table stakes” in terms of affinity…

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Fosina Marketing Group on a Subscription Model Disrupting the Marketing Landscape

According to professionals at Fosina Marketing Group, in virtually every industry, vertical “subscription” business models are expanding and growing in popularity. A record number of brands have introduced new weekly, monthly, and unlimited customer engagement & service based plan offerings. The trend continues to intensify this year with some of the world’s largest corporations evolving…

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Fosina Marketing Group Lists Acquisition Strategies Critical for Subscription Marketers

Consumers are starting to embrace the subscription business model as a cost effective and efficient purchasing model, due to the shift of media consumption patterns from legacy media to a network of digital content/consumer intersections. Pressured by a wide variety of time constraints, these consumers are seeing great merit in procuring products/services in the “direct…

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Launch of the Amora Coffee Brand Through Direct To Consumer Digital Strategy

Incredibly crowded and intensely competitive, the coffee beverage marketplace poses a challenge for any brand focused on finding ways to differentiate their product offering and engage with consumers open to embrace new brands. The Amora coffee brand needed to find an innovative way to connect with coffee consumers in order to have any chance of…

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A Flipkart acquisition could expand Walmart’s global reach

Jim Fosina, CEO Fosina Marketing Group  shares commentary with Jacqueline Renfrow, FierceRetail  with her article, A Flipkart acquisition could expand Walmart’s global reach. Jim Fosina, CEO of Fosina Marketing Group, agreed that the pairing of Walmart and Flipkart shows Walmart’s hunger to compete on a global scale against Amazon.  “India is a huge and emerging market and…

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NO MORE DIAPER RUNS – Direct to Consumer – Home Delivery Channel – all the rage!

NO MORE DIAPER RUNS – Jim Fosina, CEO Fosina Marketing Group Direct to Consumer – Home Delivery Channel – all the rage!  “Can you grab me a package of diapers in the pantry?” If you are like most American consumers, these words have most of us experiencing dread and breaking into a cold sweat. We…

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Who’s Got Your Back….End?

Who’s Got Your Back….End? Lately there has been such an incredible focus on acquiring new transactions and customers at any and all costs. We can all get caught up in designing a competitive offer and our media and marketing plan of attack. If we are smart we have sweated over our break even models and…

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Is a Kroger-Alibaba Partnership in the Works?

“Perhaps Kroger is looking for a way to extend their brand franchise into China and partner with Alibaba in a similar way as Amazon and Whole Foods?” asked Jim Fosina, CEO of Fosina Marketing Group, a Danbury, Conn.-based marketing firm. See full article here: Is a Kroger-Alibaba Partnership in the Works?

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Detroit bumped off Amazon’s ‘HQ2’ short list due to talent deficiency

In an email to Retail Dive, Jim Fosina, CEO of Fosina Marketing Group, said he thinks a location outside of one of the big cities could be Amazon’s final choice, allowing them the flexibility they need. Check this HR Dive article below. Detroit bumped off Amazon’s ‘HQ2’ short list due to talent deficiency

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P&G earnings: Tide Pod challenge and U.S. business expected to feature

Tonya Garcia at MarketWatch article around P&G’s earnings as well as comments from Jim Fosina, CEO Fosina Marketing Group – excerpt below. You can read the full article here: P&G earnings: Tide Pod challenge and boosting U.S. business will be addressed “No doubt the company will continue to address this irrational use of their product…

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