Jim Fosina, CEO Fosina Marketing Group shared his thoughts with Brandon Katz, entertainment reporter at the New York Observer and his article, What Exactly Will Happen to Television Once Disney Absorbs Fox? “Overall, Disney is picking up content that appeals to the millennial audience and, most importantly, an audience who engages with these brands and collections…Read more on What Exactly Will Happen to Television Once Disney Absorbs Fox?
Commentary By Jim Fosina, CEO of Fosina Marketing Group Fast Casual It is perhaps the hottest category in the subscription economy — food . Americans love to eat and are stretched in hundreds of different directions each and every day. While meal preparation is incredibly important; it is also the area where consumers spend the least…Read more on How offering a monthly subscription service to your restaurant can become a revenue stream
Retail Touchpoints article and Jim Fosina commentary … “We’re in the middle of July and there’s going to be $3 to $4 billion in sales in a 36-hour period that is going to be at your fingertips whether you’re on vacation or not,” said Jim Fosina, CEO of Fosina Marketing Group. “You don’t have to go into…Read more on Prime Day Drives Reported 89% Sales Boost In First 12 Hours Despite Early Site Crash
Subscription marketers continue to struggle to find cost effective and efficient strategies and tactics to acquire new customers. The experts from Fosina Marketing Group have shared three cost-efficient strategies for attracting new consumer customers and maximizing lifetime value while minimizing risk in these efforts: Engaging Messaging –your advertising message is battling with many others for the attention…Read more on Fosina Marketing Group Discusses Effective Acquisition Strategies
Brandon Katz, entertainment reporter at the New York Observer went live with his article, Time to Panic? What Netflix’s Weak Q2 Earnings Report Means for Viewers & Streamers – which includes Jim Fosina, CEO Fosina Marketing Group commentary below. “Suffice to say, the miss is significant but not life threatening. Netflix is playing the long…Read more on Time to Panic? What Netflix’s Weak Q2 Earnings Report Means for Viewers & Streamers
Happy to share that Amy Onorato, managing editor at DMN News went live with her article, On Prime Day, Amazon’s Really Just Selling Themselves – which includes Jim Fosina, CEO, Fosina Marketing Group commentary below. “Acquiring a customer is not acquiring a subscriber,” Fosina said during a recent DMN One on One podcast. “…We’ve seen it…Read more on On Prime Day, Amazon’s Really Just Selling Themselves
Speaking to Forbes, Jim Fosina, CEO of Fosina Marketing Group, believes other supermarkets would “jump at the chance to partner with Amazon as a way to drive new customers and existing customers back into the store for yet another visit.” See the full Retail Wire article here: http://bit.ly/2mdTpDzRead more on Will Amazon team with third-party sellers as a Prime perk?
Our CEO & Founder @JimFosina sat down with @dmnews to discuss how digital streaming services and D2C subscription businesses remain successful, even in the face of tough competition, and heightened customer demand. Listen to the full podcast here: https://bit.ly/2ujjdSuRead more on One on One: Navigating The Subscription Economy With Jim Fosina DMN PODCAST
In recent years, it has become mission critical to understand the real time spending patterns and methods of the Millennial generation in order to optimize effective marketing strategies and engagement. Fosina Marketing Group, a digital marketing services agency that focuses on “digital direct to consumer marketing”, notes the growing trend of millennials favoring subscription services…Read more on Fosina Marketing Group On Millennials and the Shift to a Subscription Economy
Jim Fosina comments in Brandon Katz, reporter at the New York Observer article, Here’s How HBO Is Preparing to Do Battle With Netflix “It really isn’t about broadcast or mass audience ‘reach’ in today’s market to be competitive. It’s all about audience engagement,” Jim Fosina, CEO of Fosina Marketing Group, told Observer. “HBO needs to look…Read more on Here’s How HBO Is Preparing to Do Battle With Netflix