Gap launches sleepwear subscription BedtimeBox

Jim Fosina, CEO Fosina Marketing Group shares his thoughts with Daphne Howland, retail reporter at Retail Dive and her article Gap launches sleepwear subscription BedtimeBox   “We are living in a retail environment where all companies need to be direct marketers,” Jim Fosina, founder and CEO of Fosina Marketing Group, said in a statement on the increased demand…

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Launch of the Amora Coffee Brand Through Direct To Consumer Digital Strategy

Incredibly crowded and intensely competitive, the coffee beverage marketplace poses a challenge for any brand focused on finding ways to differentiate their product offering and engage with consumers open to embrace new brands. The Amora coffee brand needed to find an innovative way to connect with coffee consumers in order to have any chance of…

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Fosina Marketing Group on Millennials and the Shift to a Subscription Economy

In order to optimize effective marketing strategies and engagement, it has become critical to understand the real time spending patterns and methods of Millennials, as they continue to exert greater control and influence over today’s economic climate. A leading digital marketing services agency that focuses on “digital direct to consumer marketing”, Fosina Marketing Group notes the growing…

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Boxed joins the subscription model trend

Jim Fosina shared commentary with Jacqueline Renfrow, reporter at FierceRetail. Find her article here Boxed joins the subscription model trend. Jim Fosina, CEO of Fosina Marketing Group, says that the move could benefit Boxed, as consumers are always looking for a good price-value relationship. And if the company can maintain subscriber retention, the long-term benefit will outweigh the initial expense on…

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Fosina Marketing Group On Direct to Consumer Subscription Model

Founded in 2003, Fosina Marketing Group is a leading full-service, online subscription marketing agency that provides clients with strategic insight, tactics, and message optimization in order to maximize marketing investments. Excelling at monitoring real time shifts in technology and consumer purchasing behavior, experts at Fosina Marketing create leverage for their clients and optimize customer acquisition…

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Lessons From Another Subscription-service IPO

Jim Fosina, CEO Fosina Marketing Group shared his comments with Anne Steel, Wall Street Journal reporter on Spotify’s IPO. First off, it is “gargantuan in its penetration of the very desirable music listening public,” says Jim Fosina, CEO of Fosina Marketing Group. “No doubt that Spotify has a strong level of retention among subscribers which will strengthen…

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Fosina Marketing Group Announces Continued Momentum Led By An Increased Demand For Direct To Consumer And Subscription Marketing Capabilities

The Company Continues to Experience Significant Interest in Service Offerings as Brands Investigate the Rise of the Direct-to-Consumer Channel and Subscription Business Model Fosina’s experience and tenure in working with direct to consumer companies over the last 15 years make us uniquely positioned to be of service to the growing number of interested parties.  “Fosina…

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Is a Savior in Sight for Toys “R” Us?

Jim Fosina, CEO of Fosina Marketing Group, comments in this The Street article Is a Savior in Sight for Toys “R” Us? – Sources weigh in on whether Amazon could save the toy chain. “It is highly unlikely that Amazon would be interested in the overhead issues that the Toys ‘R’ Us business will place…

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