Fosina Marketing Group Discusses Effective Acquisition Strategies

Subscription marketers continue to struggle to find cost effective and efficient strategies and tactics to acquire new customers. The experts from Fosina Marketing Group have shared three cost-efficient strategies for attracting new consumer customers and maximizing lifetime value while minimizing risk in these efforts: Engaging Messaging –your advertising message is battling with many others for the attention…

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Time to Panic? What Netflix’s Weak Q2 Earnings Report Means for Viewers & Streamers

Brandon Katz, entertainment reporter at the New York Observer  went live with his article, Time to Panic? What Netflix’s Weak Q2 Earnings Report Means for Viewers & Streamers – which includes Jim Fosina, CEO Fosina Marketing Group commentary below.   “Suffice to say, the miss is significant but not life threatening. Netflix is playing the long…

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On Prime Day, Amazon’s Really Just Selling Themselves

Happy to share that Amy Onorato, managing editor at DMN News went live with her article, On Prime Day, Amazon’s Really Just Selling Themselves – which includes Jim Fosina, CEO, Fosina Marketing Group commentary below. “Acquiring a customer is not acquiring a subscriber,” Fosina said during a recent DMN One on One podcast. “…We’ve seen it…

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Will Amazon team with third-party sellers as a Prime perk?

Speaking to Forbes, Jim Fosina, CEO of Fosina Marketing Group, believes other supermarkets would “jump at the chance to partner with Amazon as a way to drive new customers and existing customers back into the store for yet another visit.” See the full Retail Wire article here: http://bit.ly/2mdTpDz  

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One on One: Navigating The Subscription Economy With Jim Fosina DMN PODCAST

Our CEO & Founder @JimFosina sat down with @dmnews to discuss how digital streaming services and D2C subscription businesses remain successful, even in the face of tough competition, and heightened customer demand. Listen to the full podcast here: https://bit.ly/2ujjdSu  

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Fosina Marketing Group On Millennials and the Shift to a Subscription Economy

In recent years, it has become mission critical to understand the real time spending patterns and methods of the Millennial generation in order to optimize effective marketing strategies and engagement. Fosina Marketing Group, a digital marketing services agency that focuses on “digital direct to consumer marketing”, notes the growing trend of millennials favoring subscription services…

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Here’s How HBO Is Preparing to Do Battle With Netflix

Jim Fosina comments in Brandon Katz, reporter at the New York Observer  article, Here’s How HBO Is Preparing to Do Battle With Netflix “It really isn’t about broadcast or mass audience ‘reach’ in today’s market to be competitive. It’s all about audience engagement,” Jim Fosina, CEO of Fosina Marketing Group, told Observer. “HBO needs to look…

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MoviePass Parent Gains 2% on Turnaround Speculation

Taylor Nicole Rogers, reporter at TheStreet went live with her article, MoviePass Parent Gains 2% on Turnaround Speculation – which includes Jim Fosina, CEO at Fosina Marketing Group commentary. “H&M made all of these shares available to keep the company afloat from a financial perspective,” Jim Fosina, CEO of subscription marketing firm Fosina Marketing Group…

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Generating and Keeping Customers in the Meal Plan Space

The “meals in a box” vertical is becoming a crowded and highly competitive landscape. It is more important than ever to be focused on generating and retaining customers most efficiently and cost effectively. At Fosina Marketing we are pride ourselves on our track record of building programs and initiatives that generate profitable “growth” for our…

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Partner with Fosina Marketing for Victory on Today’s Digital Battlefield

Are You Ready for Victory on Today’s Battlefield? The battle between you and your competitors to acquire new customers & build lifetime value can no longer be waged with yesterday’s strategy & tools. To truly emerge victorious you must work with an organization that possesses the skill, insight & war chest of digital tools to…

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