Subscription Based Services Return to Sweep up Millennial Customers

Millennials are soon rising to the largest consumer group in the nation, and it is clear that their focus of consumerism is found digitally because of the convenience, as well as through subscription based services. Fosina Marketing Group, a digital marketing services agency that focuses on “digital direct to consumer marketing”, notes the growing trend…

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Marketers Take on More Convenient Direct to Consumer Subscriptions

As millennials dominate the future of marketing targets, marketers work to follow their needs including instant access to material and the ultimate convenience factor in getting what they want fast. It has become very clear that today’s consumer desires a stronger relationship between their needs and brand offerings. The millennial consumer has already demonstrated their…

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Fosina Marketing Group – Succeeding in Subscription Marketing

Fosina Marketing Group experts have highlighted seven of the most important ways to captivate a digital audience and encourage subscription services over regular internet usage.   Engaging Messaging – your advertising message is battling with many others for the attention of your prospects. Spend time on developing a series of subject lines and messaging that reinforces…

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Fosina Marketing Works with Amora Coffee for Marketing Strategies

Fosina marketing agency first wanted to make Amora Coffee stand out among the rest to catch the eye of consumers and those who may be looking for something new in their coffee purchases. They first began by assigning a dedicated team of “direct to consumer experts “ focused on creative design, product positioning, channel development,…

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5 retailers making moves in subscription services in 2018

5 retailers making moves in subscription services in 2018 includes Jim Fosina, CEO of Fosina Marketing Group, commentary Retail Dive back in April that “[t]he success of the Boxed Up effort is contingent on the company keeping the offering vital, exciting and engaging with their customers,” including through a steady supply of value-based, subscription-based goodies regularly streaming to members.…

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Fosina Marketing Group – Millennials are Top Buyers to Subscription Services

Millennials are taking a special interest in subscription services because of the flexibility, as well as the ability to pay little for something worth more. Tien Tzuo, CEO of the subscription billing company Zuora, addressed this trend during an interview with Forbes. “Over the past few years we’ve seen a seismic shift in growth strategies…

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How Grocers Can Unlock the Brown-Bag Opportunity

Jim Fosina’s CEO, Fosina Marketing Group Byline is live on Progressive Grocer. How Grocers Can Unlock the Brown-Bag Opportunity By leveraging in-store frequent-shopper data from recent transactions, retailers can carve out a universe of customers who purchase “brown-bag” products.

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Pumpkin spice makes its triumphant return – but will the fall favorite ever falter?

Beth Newhart, reporter at BeverageDaily.com, went live with her article, Pumpkin spice makes its triumphant return – but will the fall favorite ever falter? Coffee and tea subscription service Amora decided to release its pumpkin flavors earlier this year based on consumer demand and competition from the larger brands. Its Pumpkin Spice coffee was available…

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MarTech Cube Interview with Founder & CEO, Fosina Marketing – Jim Fosina

Jim Fosina, CEO Fosina Marketing Group shares his answers with MarTech Cube. Interview with Founder & CEO, Fosina Marketing – Jim Fosina “Martech needs to do much more than enable targeted reach of a customer and/or reporting/analytics”

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What an Amazon Film Deal Could Mean for Netflix and Hulu

Brandon Katz, entertainment reporter at the New York Observer article, What an Amazon Film Deal Could Mean for Netflix and Hulu – which includes Jim Fosina, CEO Fosina Marketing Group commentary. “Amazon’s move will ratchet up the competition with services like Netflix,” Jim Fosina, CEO of Fosina Marketing Group, told Observer. “The provider that becomes known as…

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