How Grocers Can Unlock the Brown-Bag Opportunity

Jim Fosina’s CEO, Fosina Marketing Group Byline is live on Progressive Grocer. How Grocers Can Unlock the Brown-Bag Opportunity By leveraging in-store frequent-shopper data from recent transactions, retailers can carve out a universe of customers who purchase “brown-bag” products.

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Pumpkin spice makes its triumphant return – but will the fall favorite ever falter?

Beth Newhart, reporter at BeverageDaily.com, went live with her article, Pumpkin spice makes its triumphant return – but will the fall favorite ever falter? Coffee and tea subscription service Amora decided to release its pumpkin flavors earlier this year based on consumer demand and competition from the larger brands. Its Pumpkin Spice coffee was available…

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MarTech Cube Interview with Founder & CEO, Fosina Marketing – Jim Fosina

Jim Fosina, CEO Fosina Marketing Group shares his answers with MarTech Cube. Interview with Founder & CEO, Fosina Marketing – Jim Fosina “Martech needs to do much more than enable targeted reach of a customer and/or reporting/analytics”

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What an Amazon Film Deal Could Mean for Netflix and Hulu

Brandon Katz, entertainment reporter at the New York Observer article, What an Amazon Film Deal Could Mean for Netflix and Hulu – which includes Jim Fosina, CEO Fosina Marketing Group commentary. “Amazon’s move will ratchet up the competition with services like Netflix,” Jim Fosina, CEO of Fosina Marketing Group, told Observer. “The provider that becomes known as…

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Millennials Lead Priority Demographic for Subscription Services

Millennials are already proving to reshape the face of consumerism, shifting the climate from ownership and brand loyalty to subscription-based services and temporary ownership. Fosina Marketing Group, a digital marketing services agency that focuses on “digital direct to consumer marketing”, notes the growing trend of millennials favoring subscription services in a variety of product areas.…

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Back To School — Keeping Up With The Kids

Jim Fosina, CEO Fosina Marketing Group latest byline’s focus is all about the Back To School season – please read the entire Byline on Retail Touchpoints here:  Back To School — Keeping Up With The Kids It’s the most wonderful time of the year. After a long summer, the kids are finally on their way back…

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Does MoviePass have anything to celebrate? Subscribers and experts don’t think so

Kelly Tyko at TCPalm has gone live with her article around MoviePass. “It appears that they are flailing away at the market space, unsure how to stem the tide of subscription losses and turn the tide in terms of gaining membership,” said Jim Fosina, CEO of Fosina Marketing Group, based in Danbury, Connecticut. “There is no…

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Fosina Marketing Group Marks First Time on Inc. 5000 List in 2018

NEW YORK, Aug. 16, 2018 /PRNewswire/ — Fosina Marketing Group (Fosina), a leading digital marketing services agency with a focus on optimizing direct-to-consumer acquisition, retention and other subscription ecosystem services, today announced that it has made the Inc. 5000 list of the fastest-growing private companies in America. The recognition follows a concerted effort to expand their reach and…

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Kroger to Take Private Label Abroad via Alibaba Partnership

Here’s Randy Hofbauer, Progressive Grocer Editor  and Jim Fosina commentary article . Kroger to Take Private Label Abroad via Alibaba Partnership In January, Jim Fosina, CEO of Fosina Marketing Group, a Danbury, CT based marketing firm, suggested to Progressive Grocer that Kroger could be seeking a way to extend its brand franchise into China and partner with Alibaba in a similar way…

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Fosina Marketing Group On the Subscription Economy

At Fosina Marketing Group we believe that in order for companies to remain viable there is a mission-critical emphasis and focus requirement. Fosina Marketing Group, a digital marketing services agency that focuses on “digital direct to consumer marketing”, notes the growing trend of Millennials favoring subscription services in a variety of product areas. With each…

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