Amazon is banning customers over frequent returns

Jim Fosina, CEO Fosina Marketing Group shares his thoughts with Daphne Howland, retail reporter at Retail Dive  and her article Amazon is banning customers over frequent returns. Returns are expensive for retailers, however, representing lost sales, sometimes damaged or opened inventory and extra staff time. “It is prudent for Amazon to make it clear to all consumers…

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Target expands its subscription box offerings

Jim Fosina, CEO Fosina Marketing Group shares his thoughts in the Deena M. Amato-McCoy Chain Store Age article, Target expands its subscription box offerings –  See excerpt below: “Cat & Jack” is exactly the ‘target’ approach that Target should be taking as the millennial generation are the primary consumers shifting purchase behavior to subscriptions,” commented…

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STOP MOURNING, GET MOVING – 5 Steps You Can Take to Save Your Company

STOP MOURNING – GET MOVING We are living thru one of the most tumultuous, chaotic, hyper changing periods in all of human history. An advance in technology, communications, e-commerce and access to real time information has totally altered the way we live in so many ways. What was old in every area of the economy…

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NO MORE DIAPER RUNS – Direct to Consumer – Home Delivery Channel – all the rage!

NO MORE DIAPER RUNS – Jim Fosina, CEO Fosina Marketing Group Direct to Consumer – Home Delivery Channel – all the rage!  “Can you grab me a package of diapers in the pantry?” If you are like most American consumers, these words have most of us experiencing dread and breaking into a cold sweat. We…

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Who’s Got Your Back….End?

Who’s Got Your Back….End? Lately there has been such an incredible focus on acquiring new transactions and customers at any and all costs. We can all get caught up in designing a competitive offer and our media and marketing plan of attack. If we are smart we have sweated over our break even models and…

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Is a Kroger-Alibaba Partnership in the Works?

“Perhaps Kroger is looking for a way to extend their brand franchise into China and partner with Alibaba in a similar way as Amazon and Whole Foods?” asked Jim Fosina, CEO of Fosina Marketing Group, a Danbury, Conn.-based marketing firm. See full article here: Is a Kroger-Alibaba Partnership in the Works?

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Amazon unveils top 20 cities for HQ2

Daphne Howland, retail reporter at Retail Dive article includes Jim Fosina commentary on this news – Amazon unveils top 20 cities for HQ2 Jim Fosina, CEO of Fosina Marketing Group, believes Amazon in the end will land on the East Coast in one of the smaller cities. Quality of life concerns for its employees will likely…

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Tiffany polishes up outlook on holiday sales rise

Jim Fosina, CEO Fosina Marketing Group, shares his comments in Daphne Howland, Retail Dive article, Tiffany polishes up outlook on holiday sales rise That seems poised to continue this year, with the stock market continuing to surge mightily at the moment. However, Jim Fosina, CEO of Fosina Marketing Group, told Retail Dive in an email that…

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New Walgreens branding emphasizes distant past

Daphne Howland, retail reporter at Retail Dive article, New Walgreens branding emphasizes distant past – which includes Jim Fosina, CEO Fosina Marketing Group comments below. Not everyone is impressed by the move. Jim Fosina, CEO of Fosina Marketing Group, warns it “misses the mark.” For one thing, plenty of American brands have been around just as…

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