Speaking to Forbes, Jim Fosina, CEO of Fosina Marketing Group, believes other supermarkets would “jump at the chance to partner with Amazon as a way to drive new customers and existing customers back into the store for yet another visit.” See the full Retail Wire article here: http://bit.ly/2mdTpDzRead more on Will Amazon team with third-party sellers as a Prime perk?
Our CEO & Founder @JimFosina sat down with @dmnews to discuss how digital streaming services and D2C subscription businesses remain successful, even in the face of tough competition, and heightened customer demand. Listen to the full podcast here: https://bit.ly/2ujjdSuRead more on One on One: Navigating The Subscription Economy With Jim Fosina DMN PODCAST
Jim Fosina comments in Brandon Katz, reporter at the New York Observer article, Here’s How HBO Is Preparing to Do Battle With Netflix “It really isn’t about broadcast or mass audience ‘reach’ in today’s market to be competitive. It’s all about audience engagement,” Jim Fosina, CEO of Fosina Marketing Group, told Observer. “HBO needs to look…Read more on Here’s How HBO Is Preparing to Do Battle With Netflix
Taylor Nicole Rogers, reporter at TheStreet went live with her article, MoviePass Parent Gains 2% on Turnaround Speculation – which includes Jim Fosina, CEO at Fosina Marketing Group commentary. “H&M made all of these shares available to keep the company afloat from a financial perspective,” Jim Fosina, CEO of subscription marketing firm Fosina Marketing Group…Read more on MoviePass Parent Gains 2% on Turnaround Speculation
A business model that was once solely in marketing tool kits of book publishers and CD clubs has gone main stream as marketers in all industry verticals are awakening to a significant change in consumer preferences and buying patterns. It has become very clear that today’s consumer desires a stronger relationship between their needs and…Read more on Direct to Consumer Subscription Model Disrupts Marketing Landscape
The coffee beverage marketplace is incredibly crowded and intensely competitive. The challenge for any brand in this battle is focused on finding ways to differentiate their product offering from the competitive set and engage with consumers open to embrace new brands. The Amora coffee brand needed to find an innovative way to connect with coffee…Read more on Direct To Consumer Digital Strategy Launched the Amora Coffee Brand