Is a Savior in Sight for Toys “R” Us?

Jim Fosina, CEO of Fosina Marketing Group, comments in this The Street article Is a Savior in Sight for Toys “R” Us? – Sources weigh in on whether Amazon could save the toy chain. “It is highly unlikely that Amazon would be interested in the overhead issues that the Toys ‘R’ Us business will place…

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5 Pillars for Your Social Shopping Plan – Opinion: We all need to be where today’s consumer congregates

Jim Fosina, CEO Fosina Marketing Group Byline in Adweek sharing his thoughts and opinion. We all need to be where today’s consumer congregates. See the full byline here: 5 Pillars for Your Social Shopping Plan Fosina Marketing Group  Contact Jim at JFosina@FosinaMarketing.com

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STOP MOURNING, GET MOVING – 5 Steps You Can Take to Save Your Company

STOP MOURNING – GET MOVING We are living thru one of the most tumultuous, chaotic, hyper changing periods in all of human history. An advance in technology, communications, e-commerce and access to real time information has totally altered the way we live in so many ways. What was old in every area of the economy…

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Loft moves into plus sizes in attempt to bolster slumping sales

Bethany Biron at Glossy article around Loft adding plus-sizes to bolster sales – see Jim Fosina, CEO Fosina Marketing Group excerpt below: Jim Fosina, founder and CEO of Fosina Marketing Group, said the success of Loft Plus will ultimately rely on savvy marketing and thoughtful consumer engagement. However, holistically, Ascena will need to continue to…

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Macy’s Bows Out Of AmEx’s Plenti Rewards Program

PYMNTS picked up a recent Retail Dive article with Jim Fosina, CEO Fosina Marketing Group comments on Macy’s Bows Out Of AmEx’s Plenti Rewards Program “Today’s consumer is looking for options and competition,” said Jim Fosina, CEO of Fosina Marketing Group. “Customers want to choose for themselves rather than [being] given limited choice. Amazon’s product selection, delivery…

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P&G earnings: Tide Pod challenge and U.S. business expected to feature

Tonya Garcia at MarketWatch article around P&G’s earnings as well as comments from Jim Fosina, CEO Fosina Marketing Group – excerpt below. You can read the full article here: P&G earnings: Tide Pod challenge and boosting U.S. business will be addressed “No doubt the company will continue to address this irrational use of their product…

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New Walgreens branding emphasizes distant past

Daphne Howland, retail reporter at Retail Dive article, New Walgreens branding emphasizes distant past – which includes Jim Fosina, CEO Fosina Marketing Group comments below. Not everyone is impressed by the move. Jim Fosina, CEO of Fosina Marketing Group, warns it “misses the mark.” For one thing, plenty of American brands have been around just as…

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Personalization: The New Age Formula of Success for the Marketers

Jim Fosina, CEO, Fosina Marketing shares his thoughts in the MarTech Advisor  Personalization: The New Age Formula of Success for the Marketers

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