‘Back to Basics’: The American Apparel guide to a brand comeback

Jim Fosina, CEO Fosina Marketing Group comments in Bethany Biron,  Digiday article around American Apparel. “Making American Apparel great again starts with a bold admission that the brand hasn’t lost its cool, its sexy design or marketing strategy,” said Jim Fosina, CEO of Fosina Marketing Group. While the brand historically does not pay influencers and just…

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5 Pillars for Your Social Shopping Plan – Opinion: We all need to be where today’s consumer congregates

Jim Fosina, CEO Fosina Marketing Group Byline in Adweek sharing his thoughts and opinion. We all need to be where today’s consumer congregates. See the full byline here: 5 Pillars for Your Social Shopping Plan Fosina Marketing Group  Contact Jim at JFosina@FosinaMarketing.com

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Target expands its subscription box offerings

Jim Fosina, CEO Fosina Marketing Group shares his thoughts in the Deena M. Amato-McCoy Chain Store Age article, Target expands its subscription box offerings –  See excerpt below: “Cat & Jack” is exactly the ‘target’ approach that Target should be taking as the millennial generation are the primary consumers shifting purchase behavior to subscriptions,” commented…

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A Flipkart acquisition could expand Walmart’s global reach

Jim Fosina, CEO Fosina Marketing Group  shares commentary with Jacqueline Renfrow, FierceRetail  with her article, A Flipkart acquisition could expand Walmart’s global reach. Jim Fosina, CEO of Fosina Marketing Group, agreed that the pairing of Walmart and Flipkart shows Walmart’s hunger to compete on a global scale against Amazon.  “India is a huge and emerging market and…

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STOP MOURNING, GET MOVING – 5 Steps You Can Take to Save Your Company

STOP MOURNING – GET MOVING We are living thru one of the most tumultuous, chaotic, hyper changing periods in all of human history. An advance in technology, communications, e-commerce and access to real time information has totally altered the way we live in so many ways. What was old in every area of the economy…

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How Netflix’s Super Bowl Hijack Could Be an Entertainment Industry Game Changer

Jim Fosina, CEO Fosina Marketing Group shared his comments with Brandon Katz, New York Observer How Netflix’s Super Bowl Hijack Could Be an Entertainment Industry Game Changer   “No doubt this is a turning point for Netflix and other streaming services,” Jim Fosina, CEO of Fosina Marketing Group, told Observer. “They are hijacking commercial time on…

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Loft moves into plus sizes in attempt to bolster slumping sales

Bethany Biron at Glossy article around Loft adding plus-sizes to bolster sales – see Jim Fosina, CEO Fosina Marketing Group excerpt below: Jim Fosina, founder and CEO of Fosina Marketing Group, said the success of Loft Plus will ultimately rely on savvy marketing and thoughtful consumer engagement. However, holistically, Ascena will need to continue to…

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Macy’s Bows Out Of AmEx’s Plenti Rewards Program

PYMNTS picked up a recent Retail Dive article with Jim Fosina, CEO Fosina Marketing Group comments on Macy’s Bows Out Of AmEx’s Plenti Rewards Program “Today’s consumer is looking for options and competition,” said Jim Fosina, CEO of Fosina Marketing Group. “Customers want to choose for themselves rather than [being] given limited choice. Amazon’s product selection, delivery…

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Who’s Got Your Back….End?

Who’s Got Your Back….End? Lately there has been such an incredible focus on acquiring new transactions and customers at any and all costs. We can all get caught up in designing a competitive offer and our media and marketing plan of attack. If we are smart we have sweated over our break even models and…

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