According to professionals at Fosina Marketing Group, in virtually every industry, vertical “subscription” business models are expanding and growing in popularity. A record number of brands have introduced new weekly, monthly, and unlimited customer engagement & service based plan offerings. The trend continues to intensify this year with some of the world’s largest corporations evolving…Read more on Fosina Marketing Group on a Subscription Model Disrupting the Marketing Landscape
Jim Fosina, CEO Fosina Marketing Group comments in Bethany Biron, Digiday article around American Apparel. “Making American Apparel great again starts with a bold admission that the brand hasn’t lost its cool, its sexy design or marketing strategy,” said Jim Fosina, CEO of Fosina Marketing Group. While the brand historically does not pay influencers and just…Read more on ‘Back to Basics’: The American Apparel guide to a brand comeback
Jim Fosina, CEO Fosina Marketing Group shares his thoughts around keeping customers after a subscription trial period – see the full byline on WWD Think Tank: Beyond the BoxRead more on Think Tank: Beyond the Box
Jim Fosina, CEO Fosina Marketing Group Byline in Adweek sharing his thoughts and opinion. We all need to be where today’s consumer congregates. See the full byline here: 5 Pillars for Your Social Shopping Plan Fosina Marketing Group Contact Jim at JFosina@FosinaMarketing.comRead more on 5 Pillars for Your Social Shopping Plan – Opinion: We all need to be where today’s consumer congregates
Daphne Howland at Retail Dive article Stitch Fix adds intimates to subscription box offer, which includes Jim Fosina, CEO Fosina Marketing Group commentary. If lingerie and other extras are part of that effort, it’s a good place to start, experts told Retail Dive. The category will likely be a winner for Stitch Fix, despite a crowded market,…Read more on Stitch Fix adds intimates to subscription box offer
STOP MOURNING – GET MOVING We are living thru one of the most tumultuous, chaotic, hyper changing periods in all of human history. An advance in technology, communications, e-commerce and access to real time information has totally altered the way we live in so many ways. What was old in every area of the economy…Read more on STOP MOURNING, GET MOVING – 5 Steps You Can Take to Save Your Company
Bethany Biron at Glossy article around Loft adding plus-sizes to bolster sales – see Jim Fosina, CEO Fosina Marketing Group excerpt below: Jim Fosina, founder and CEO of Fosina Marketing Group, said the success of Loft Plus will ultimately rely on savvy marketing and thoughtful consumer engagement. However, holistically, Ascena will need to continue to…Read more on Loft moves into plus sizes in attempt to bolster slumping sales
NO MORE DIAPER RUNS – Jim Fosina, CEO Fosina Marketing Group Direct to Consumer – Home Delivery Channel – all the rage! “Can you grab me a package of diapers in the pantry?” If you are like most American consumers, these words have most of us experiencing dread and breaking into a cold sweat. We…Read more on NO MORE DIAPER RUNS – Direct to Consumer – Home Delivery Channel – all the rage!
Fosina Marketing Group For many years, the prevailing wisdom has been that “content is king”. No doubt that this is most certainly true as today’s readers need hyper-relevant content to become more informed regarding a wide range of topics. We are watching a true battle among content providers for reader engagement. Nowhere is this more…Read more on Battle of the Brands
“Perhaps Kroger is looking for a way to extend their brand franchise into China and partner with Alibaba in a similar way as Amazon and Whole Foods?” asked Jim Fosina, CEO of Fosina Marketing Group, a Danbury, Conn.-based marketing firm. See full article here: Is a Kroger-Alibaba Partnership in the Works?Read more on Is a Kroger-Alibaba Partnership in the Works?