STOP MOURNING, GET MOVING – 5 Steps You Can Take to Save Your Company

STOP MOURNING – GET MOVING We are living thru one of the most tumultuous, chaotic, hyper changing periods in all of human history. An advance in technology, communications, e-commerce and access to real time information has totally altered the way we live in so many ways. What was old in every area of the economy…

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P&G earnings: Tide Pod challenge and U.S. business expected to feature

Tonya Garcia at MarketWatch article around P&G’s earnings as well as comments from Jim Fosina, CEO Fosina Marketing Group – excerpt below. You can read the full article here: P&G earnings: Tide Pod challenge and boosting U.S. business will be addressed “No doubt the company will continue to address this irrational use of their product…

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Target lifts profit forecast after holiday sales jump

Read more comments from Jim Fosina, CEO Fosina Marketing Group in Siddharth Cavale, retail reporter at Reuters article, Target lifts profit forecast after holiday sales jump . “Target’s brick-and-mortar customers are growing in their affinity to the Target online interface, pricing on hot products in the fourth quarter and the ability to deliver in time,” Jim Fosina,…

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Disney vs. Netflix: How the Fox Sale Turns the Tide of the Streaming Wars Forever –

Brandon Katz, New York Observer article, Disney vs. Netflix: How the Fox Sale Turns the Tide of the Streaming Wars Forever – which includes Jim Fosina, CEO Fosina Marketing Group comments.   “It allows Disney to have a portfolio of products that is wider in scope,” Jim Fosina, CEO of Fosina Marketing Group, told Observer. “Disney knows…

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What fashion brands can learn from Nike’s first six months as an Amazon partner…

Jim Fosina, CEO Fosina Marketing Group comments in Hilary Milnes, Digiday article, What fashion brands can learn from Nike’s first six months as an Amazon partner… “You can’t ignore the fact that Amazon has the most powerful distribution system in the world. There’s just no denying that,” said Jim Fosina, CEO of Fosina Marketing Group. “Not even…

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New Walgreens branding emphasizes distant past

Daphne Howland, retail reporter at Retail Dive article, New Walgreens branding emphasizes distant past – which includes Jim Fosina, CEO Fosina Marketing Group comments below. Not everyone is impressed by the move. Jim Fosina, CEO of Fosina Marketing Group, warns it “misses the mark.” For one thing, plenty of American brands have been around just as…

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A Disney-Fox deal is not just about Netflix – it also has major ad sales ramifications

Tanya Dua at Business Insider article around the Disney / Fox deal- which includes Jim Fosina’s commentary – see excerpt below: The combined entity would also be able to provide advertisers more opportunities to purchase custom, complex ad packages “across the spectrum” that include a mix of TV and digital ads, said Jim Fosina, founder…

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Personalization: The New Age Formula of Success for the Marketers

Jim Fosina, CEO, Fosina Marketing shares his thoughts in the MarTech Advisor  Personalization: The New Age Formula of Success for the Marketers

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