Fosina Marketing Works with Amora Coffee for Marketing Strategies

Fosina marketing agency first wanted to make Amora Coffee stand out among the rest to catch the eye of consumers and those who may be looking for something new in their coffee purchases. They first began by assigning a dedicated team of “direct to consumer experts “ focused on creative design, product positioning, channel development,…

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Best September food deals: Your guide to the month’s freebies and bargains

Happy to share Kelly Tyko, reporter at USA Today has included Amora in a roundup of September’s best food deals. Best September food deals: Your guide to the month’s freebies and bargains Amora: The coffee subscription service will give free two bags with every National Coffee Day purchase. One of the free bags will be Amora’s new Pumpkin…

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Pumpkin spice makes its triumphant return – but will the fall favorite ever falter?

Beth Newhart, reporter at BeverageDaily.com, went live with her article, Pumpkin spice makes its triumphant return – but will the fall favorite ever falter? Coffee and tea subscription service Amora decided to release its pumpkin flavors earlier this year based on consumer demand and competition from the larger brands. Its Pumpkin Spice coffee was available…

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Amora Reintroduces Pumpkin Spice Flavor

Amora Reintroduces Pumpkin Spice Flavor Fosina Marketing Group is the AOR for Amora Coffee and wants to share this Food Newsfeed article around Amora’s Pumpkin Spice offering. “We are excited to bring back Pumpkin Spice to Amora’s specialty coffee lineup for the fall,” says Marina DiDomenico, co-founder of Amora. “The flavor is highly-anticipated amongst our subscribers which…

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Jim Fosina, Fosina Marketing Group is “Talking Business”

Jim Fosina, CEO Fosina Marketing Group spent a few minutes “Talking Business” with CBSI’s Ken Kraetzer, Here’s a link to the full interview.  Jim addresses the following topics: The Explosive Growth of Subscriptions: The subscription e-commerce market has grown by more than 100% percent a year over the past five years, with the largest retailers…

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Amora Announces Exclusive New Amora Cold Brew to Expand Subscription Coffee Lineup

The Premium Subscription-Based Coffee and Tea Brand Unveils New Summer Product for Customers to Enjoy NEW YORK, Aug. 2, 2018 /PRNewswire/ — Amora, a subscription-based company delivering premium coffee and tea directly to consumers across the United States for over six years, today announced the exclusive addition of Amora Cold Brew to the brand’s high-quality lineup. Since 2011, Amora has…

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Fosina Marketing Group Begins Caffeine Consumer Research

Fosina Marketing Group has big plans this year to tackle marketing in the coffee industry – one that in itself is built on forming lasting relationships with customers, and is certainly hard to break lifelong brand loyalists. The Amora coffee brand needed to find an innovative way to connect with coffee consumers in order to…

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Fosina Marketing Group Analyzes the Effects of Subscription-Based Services

Marketers have had to completely shift their perspective as subscription services have reinvented the ways that consumers shop, test out new items and brands, and develop a loyalty to products and services. It has become very clear that today’s consumer desires a stronger relationship between their needs and brand offerings. The millennial consumer has already…

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Direct To Consumer Digital Strategy Launched the Amora Coffee Brand

The coffee beverage marketplace is incredibly crowded and intensely competitive. The challenge for any brand in this battle is focused on finding ways to differentiate their product offering from the competitive set and engage with consumers open to embrace new brands. The Amora coffee brand needed to find an innovative way to connect with coffee…

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