To compete with Amazon Flex, Walmart tests grocery delivery service

Suman Bhattacharyya, reporter at Digiday went live with his article, To compete with Amazon Flex, Walmart tests grocery delivery service – which includes Jim Fosina, CEO Fosina Marketing Group commentary around third-party delivery. An in-house platform gives Walmart greater control over the customer experience and minimizes technical hiccups, he added. Partner company Delivery Drivers, Inc.…

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What an Amazon Film Deal Could Mean for Netflix and Hulu

Brandon Katz, entertainment reporter at the New York Observer article, What an Amazon Film Deal Could Mean for Netflix and Hulu – which includes Jim Fosina, CEO Fosina Marketing Group commentary. “Amazon’s move will ratchet up the competition with services like Netflix,” Jim Fosina, CEO of Fosina Marketing Group, told Observer. “The provider that becomes known as…

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Fosina Marketing Group Marks First Time on Inc. 5000 List in 2018

NEW YORK, Aug. 16, 2018 /PRNewswire/ — Fosina Marketing Group (Fosina), a leading digital marketing services agency with a focus on optimizing direct-to-consumer acquisition, retention and other subscription ecosystem services, today announced that it has made the Inc. 5000 list of the fastest-growing private companies in America. The recognition follows a concerted effort to expand their reach and…

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Amora Announces Exclusive New Amora Cold Brew to Expand Subscription Coffee Lineup

The Premium Subscription-Based Coffee and Tea Brand Unveils New Summer Product for Customers to Enjoy NEW YORK, Aug. 2, 2018 /PRNewswire/ — Amora, a subscription-based company delivering premium coffee and tea directly to consumers across the United States for over six years, today announced the exclusive addition of Amora Cold Brew to the brand’s high-quality lineup. Since 2011, Amora has…

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Fosina Marketing Group Focuses on Young Audience for Marketing

It is critical for marketers to take into significant consideration the way in which millennials buy products and put money into subscription services in an attempt to grow along with market changes. Fosina Marketing Group, a digital marketing services agency that focuses on “digital direct to consumer marketing”, notes the growing trend of millennials favoring…

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Makeup companies L’Oreal and Covergirl are targeting a new market: men

Makeup companies L’Oreal and Covergirl are targeting a new market: men Annual sales in the men’s grooming market are currently more than $21 billion, according to data provided by Jim Fosina, chief executive of Fosina Marketing Group. He says there’s a surge in men going to salons for more than just haircuts, with manicures, facials…

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Non-profits MUST Improve Their Marketing Efforts Now

By Jim Fosina , Columnist, July 19, 2017 The year is 2017. Let’s make sure that we have adjusted the way in which we approach marketing challenges based on the reality of media consumption patterns. The strategies and tactics that we used in the last decade have truly become obsolete. The way in which consumers conduct research,…

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Fosina Marketing Expands Direct To Consumer Marketing Capabilities

NEW YORK, July 28, 2017 /PRNewswire/ — Fosina Marketing Group, a leading digital marketing services agency with a focus on optimizing Direct-to-Consumer acquisition and customer retention for highly recognized brand clients, announced today a further expansion to their robust tool kit. “Product Loyalty has shifted from the consumer being loyal to the brand and now…

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