Fosina Marketing Group Marks First Time on Inc. 5000 List in 2018

NEW YORK, Aug. 16, 2018 /PRNewswire/ — Fosina Marketing Group (Fosina), a leading digital marketing services agency with a focus on optimizing direct-to-consumer acquisition, retention and other subscription ecosystem services, today announced that it has made the Inc. 5000 list of the fastest-growing private companies in America. The recognition follows a concerted effort to expand their reach and…

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Amora Announces Exclusive New Amora Cold Brew to Expand Subscription Coffee Lineup

The Premium Subscription-Based Coffee and Tea Brand Unveils New Summer Product for Customers to Enjoy NEW YORK, Aug. 2, 2018 /PRNewswire/ — Amora, a subscription-based company delivering premium coffee and tea directly to consumers across the United States for over six years, today announced the exclusive addition of Amora Cold Brew to the brand’s high-quality lineup. Since 2011, Amora has…

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Makeup companies L’Oreal and Covergirl are targeting a new market: men

Makeup companies L’Oreal and Covergirl are targeting a new market: men Annual sales in the men’s grooming market are currently more than $21 billion, according to data provided by Jim Fosina, chief executive of Fosina Marketing Group. He says there’s a surge in men going to salons for more than just haircuts, with manicures, facials…

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Non-profits MUST Improve Their Marketing Efforts Now

By Jim Fosina , Columnist, July 19, 2017 The year is 2017. Let’s make sure that we have adjusted the way in which we approach marketing challenges based on the reality of media consumption patterns. The strategies and tactics that we used in the last decade have truly become obsolete. The way in which consumers conduct research,…

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Fosina Marketing Expands Direct To Consumer Marketing Capabilities

NEW YORK, July 28, 2017 /PRNewswire/ — Fosina Marketing Group, a leading digital marketing services agency with a focus on optimizing Direct-to-Consumer acquisition and customer retention for highly recognized brand clients, announced today a further expansion to their robust tool kit. “Product Loyalty has shifted from the consumer being loyal to the brand and now…

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Amazon’s Prime Wardrobe leaves lingerie brands hanging

“Amazon isn’t going to create the demand around a product. Brands still have to create that demand,” said Jim Fosina, the CEO of the branding agency Fosina Marketing Group. “But if you’re looking to build brand longevity, it may not be the best partner.” See the full article here Amazon’s Prime Wardrobe leaves lingerie brands hanging

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Amazon Prime Day: Does it make sense to sign up for Prime?

CBS MoneyWatch, Amazon Prime Day: Does it make sense to sign up for Prime? Jim Fosina, CEO & Founder, Fosina Marketing Group. “Amazon is hoping that this deal promo for Prime gets the consumer to commit and then not think about subsequent purchases and whether the products are truly cheaper than what can be purchased on…

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