What fashion brands can learn from Nike’s first six months as an Amazon partner…

Jim Fosina, CEO Fosina Marketing Group comments in Hilary Milnes, Digiday article, What fashion brands can learn from Nike’s first six months as an Amazon partner… “You can’t ignore the fact that Amazon has the most powerful distribution system in the world. There’s just no denying that,” said Jim Fosina, CEO of Fosina Marketing Group. “Not even…

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Why T-Mobile Just Bought a Digital Streaming Service

Sami Main, reporter at AdWeek coverage around T-Mobile announcing its acquisition of Layer3 TV, to launch ‘disruptive new TV service’ in 2018, which includes Jim Fosina, CEO Fosina Marketing Group commentary:   Others are cautiously optimistic. “T-Mobile joining the disruption with the acquisition makes total sense, but time will tell if they can deliver,” said Jim…

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New Walgreens branding emphasizes distant past

Daphne Howland, retail reporter at Retail Dive article, New Walgreens branding emphasizes distant past – which includes Jim Fosina, CEO Fosina Marketing Group comments below. Not everyone is impressed by the move. Jim Fosina, CEO of Fosina Marketing Group, warns it “misses the mark.” For one thing, plenty of American brands have been around just as…

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A Disney-Fox deal is not just about Netflix – it also has major ad sales ramifications

Tanya Dua at Business Insider article around the Disney / Fox deal- which includes Jim Fosina’s commentary – see excerpt below: The combined entity would also be able to provide advertisers more opportunities to purchase custom, complex ad packages “across the spectrum” that include a mix of TV and digital ads, said Jim Fosina, founder…

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Walmart drops ‘stores’ from legal name

Daphne Howland, retail reporter at Retail Dive article, Walmart drops ‘stores’ from legal name –  includes Jim Fosina, CEO Fosina Marketing Group comments below. But how much does that matter, considering that “Walmart” has been the label most people see, and that many people won’t register it or care much if they do? A lot, Jim…

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‘Fashion for the people’: The Old Navy guide to beating the retail apocalypse

Bethany Biron at Glossy article on Old Navy– which includes Jim’s commentary.  ‘Fashion for the people’: The Old Navy guide to beating the retail apocalypse Jim Fosina, founder and CEO of Fosina Marketing Group, said Old Navy has been particularly adept at realizing the importance of catering to its younger consumers. Now that the children…

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Personalization: The New Age Formula of Success for the Marketers

Jim Fosina, CEO, Fosina Marketing shares his thoughts in the MarTech Advisor  Personalization: The New Age Formula of Success for the Marketers

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Why Retail Stocks Have Spiked During the Week After Thanksgiving

Cathaleen Chen, retail reporter at TheStreet article, Why Retail Stocks Have Spiked During the Week After Thanksgiving – with Jim Fosina, CEO Fosina Marketing commentary. “We see now that it’s not too late for the retail industry,” said Jim Fosina, CEO of Fosina Marketing Group. “It’s not a phenomenon that retail stocks went up this…

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What’s next for the holiday season

Daphne Howland, retail reporter at Retail Dive article, What’s next for the holiday season – which includes Jim Fosina – CEO Fosina Marketing Group commentary. “My sense is that the higher-end luxury products across the spectrum from Tiffany to Sonos are poised to do quite well, because wealthy consumers are likely receiving larger year-end bonuses and…

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Subscription Commerce: The 12 Months of Christmas

Jim Fosina, CEO Fosina Marketing Group Byline in Total Retail … As we study the incredible rise of the subscription box business model, it’s clear that this holiday season will be vastly different than those in recent years. For all of us that have a romantic vision of Christmas morning and finely wrapped gift boxes…

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