Speaking to Forbes, Jim Fosina, CEO of Fosina Marketing Group, believes other supermarkets would “jump at the chance to partner with Amazon as a way to drive new customers and existing customers back into the store for yet another visit.” See the full Retail Wire article here: http://bit.ly/2mdTpDzRead more on Will Amazon team with third-party sellers as a Prime perk?
Our CEO & Founder @JimFosina sat down with @dmnews to discuss how digital streaming services and D2C subscription businesses remain successful, even in the face of tough competition, and heightened customer demand. Listen to the full podcast here: https://bit.ly/2ujjdSuRead more on One on One: Navigating The Subscription Economy With Jim Fosina DMN PODCAST
Jim Fosina comments in Brandon Katz, reporter at the New York Observer article, Here’s How HBO Is Preparing to Do Battle With Netflix “It really isn’t about broadcast or mass audience ‘reach’ in today’s market to be competitive. It’s all about audience engagement,” Jim Fosina, CEO of Fosina Marketing Group, told Observer. “HBO needs to look…Read more on Here’s How HBO Is Preparing to Do Battle With Netflix
Fosina Marketing Group is proud to announce we are a founding partner of Subscription Trade Association (SUBTA) www.subta.com. About SUBTA SUBTA is the first trade organization for the subscription box industry. Over the next decade, the subscription box industry is on track to generate more than $90 billion in annual revenues. We believe building SUBTA…Read more on Subscription Trade Association (SUBTA) + Fosina Marketing Group
As media consumption patterns continue to shift from legacy media to a network of digital content/consumer intersections, consumers are embracing the subscription business model as a cost effective and efficient purchasing model. Pressured by a wide variety of time constraints these consumers are seeing great merit in procuring products/services in the “direct to consumer” channel.…Read more on Fosina Marketing Group On Effective Acquisition Strategies Critical for Subscription Marketers
The coffee beverage marketplace is incredibly crowded and intensely competitive. The challenge for any brand in this battle is focused on finding ways to differentiate their product offering from the competitive set and engage with consumers open to embrace new brands. The Amora coffee brand needed to find an innovative way to connect with coffee…Read more on Direct To Consumer Digital Strategy Launched the Amora Coffee Brand
As millennials continue to exert greater control and influence over today’s economic climate, it has become mission critical to understand their real time spending patterns and methods in order to optimize effective marketing strategies and engagement. Fosina Marketing Group, a digital marketing services agency that focuses on “digital direct to consumer marketing”, notes the growing…Read more on Millennials are Leading the Shift to a Subscription Economy