How Grocers Can Unlock the Brown-Bag Opportunity

Jim Fosina’s CEO, Fosina Marketing Group Byline is live on Progressive Grocer. How Grocers Can Unlock the Brown-Bag Opportunity By leveraging in-store frequent-shopper data from recent transactions, retailers can carve out a universe of customers who purchase “brown-bag” products.

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Best September food deals: Your guide to the month’s freebies and bargains

Happy to share Kelly Tyko, reporter at USA Today has included Amora in a roundup of September’s best food deals. Best September food deals: Your guide to the month’s freebies and bargains Amora: The coffee subscription service will give free two bags with every National Coffee Day purchase. One of the free bags will be Amora’s new Pumpkin…

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Pumpkin spice makes its triumphant return – but will the fall favorite ever falter?

Beth Newhart, reporter at BeverageDaily.com, went live with her article, Pumpkin spice makes its triumphant return – but will the fall favorite ever falter? Coffee and tea subscription service Amora decided to release its pumpkin flavors earlier this year based on consumer demand and competition from the larger brands. Its Pumpkin Spice coffee was available…

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MarTech Cube Interview with Founder & CEO, Fosina Marketing – Jim Fosina

Jim Fosina, CEO Fosina Marketing Group shares his answers with MarTech Cube. Interview with Founder & CEO, Fosina Marketing – Jim Fosina “Martech needs to do much more than enable targeted reach of a customer and/or reporting/analytics”

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Amora Reintroduces Pumpkin Spice Flavor

Amora Reintroduces Pumpkin Spice Flavor Fosina Marketing Group is the AOR for Amora Coffee and wants to share this Food Newsfeed article around Amora’s Pumpkin Spice offering. “We are excited to bring back Pumpkin Spice to Amora’s specialty coffee lineup for the fall,” says Marina DiDomenico, co-founder of Amora. “The flavor is highly-anticipated amongst our subscribers which…

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Back To School — Keeping Up With The Kids

Jim Fosina, CEO Fosina Marketing Group latest byline’s focus is all about the Back To School season – please read the entire Byline on Retail Touchpoints here:  Back To School — Keeping Up With The Kids It’s the most wonderful time of the year. After a long summer, the kids are finally on their way back…

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Does MoviePass have anything to celebrate? Subscribers and experts don’t think so

Kelly Tyko at TCPalm has gone live with her article around MoviePass. “It appears that they are flailing away at the market space, unsure how to stem the tide of subscription losses and turn the tide in terms of gaining membership,” said Jim Fosina, CEO of Fosina Marketing Group, based in Danbury, Connecticut. “There is no…

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Jim Fosina, Fosina Marketing Group is “Talking Business”

Jim Fosina, CEO Fosina Marketing Group spent a few minutes “Talking Business” with CBSI’s Ken Kraetzer, Here’s a link to the full interview.  Jim addresses the following topics: The Explosive Growth of Subscriptions: The subscription e-commerce market has grown by more than 100% percent a year over the past five years, with the largest retailers…

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 The New Season of ‘Orange Is The New Black’ Is Off to a Strong Start Ratings-Wise 

Jim Fosina, CEO Fosina Marketing Group was happy to share thoughts with Brandon Katz, entertainment reporter at the New York Observer and his article, The New Season of ‘Orange Is The New Black’ Is Off to a Strong Start Ratings-Wise “Now that independent data has brought new transparency around audience reach and engagement, the game is changed forever,”…

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