Interview with Jim Fosina, Founder and CEO at Fosina Marketing Group

Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. There are many standard challenges that face every business whether they are large or small. It is not easy running a company, especially in a fast-paced, ever-changing business world. Technology advances, new hiring strategies, and now, political changes…

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Spotify’s leadership is doubling down on an unprofitable strategy

Jim Fosina of Fosina Marketing Group adds commentary to Amy Wang’s (Quartz business reporter) article titled Spotify’s leadership is doubling down on an unprofitable strategy   Such a strong stance implies Spotify’s free tier is here to stay. “There’s going to be a leveling of free and a leveling of paid, and Spotify is going to keep…

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Stitch Fix adds intimates to subscription box offer

Daphne Howland at Retail Dive article Stitch Fix adds intimates to subscription box offer, which includes Jim Fosina, CEO Fosina Marketing Group commentary. If lingerie and other extras are part of that effort, it’s a good place to start, experts told Retail Dive. The category will likely be a winner for Stitch Fix, despite a crowded market,…

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Target expands its subscription box offerings

Jim Fosina, CEO Fosina Marketing Group shares his thoughts in the Deena M. Amato-McCoy Chain Store Age article, Target expands its subscription box offerings –  See excerpt below: “Cat & Jack” is exactly the ‘target’ approach that Target should be taking as the millennial generation are the primary consumers shifting purchase behavior to subscriptions,” commented…

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A Flipkart acquisition could expand Walmart’s global reach

Jim Fosina, CEO Fosina Marketing Group  shares commentary with Jacqueline Renfrow, FierceRetail  with her article, A Flipkart acquisition could expand Walmart’s global reach. Jim Fosina, CEO of Fosina Marketing Group, agreed that the pairing of Walmart and Flipkart shows Walmart’s hunger to compete on a global scale against Amazon.  “India is a huge and emerging market and…

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STOP MOURNING, GET MOVING – 5 Steps You Can Take to Save Your Company

STOP MOURNING – GET MOVING We are living thru one of the most tumultuous, chaotic, hyper changing periods in all of human history. An advance in technology, communications, e-commerce and access to real time information has totally altered the way we live in so many ways. What was old in every area of the economy…

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How Netflix’s Super Bowl Hijack Could Be an Entertainment Industry Game Changer

Jim Fosina, CEO Fosina Marketing Group shared his comments with Brandon Katz, New York Observer How Netflix’s Super Bowl Hijack Could Be an Entertainment Industry Game Changer   “No doubt this is a turning point for Netflix and other streaming services,” Jim Fosina, CEO of Fosina Marketing Group, told Observer. “They are hijacking commercial time on…

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Loft moves into plus sizes in attempt to bolster slumping sales

Bethany Biron at Glossy article around Loft adding plus-sizes to bolster sales – see Jim Fosina, CEO Fosina Marketing Group excerpt below: Jim Fosina, founder and CEO of Fosina Marketing Group, said the success of Loft Plus will ultimately rely on savvy marketing and thoughtful consumer engagement. However, holistically, Ascena will need to continue to…

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NO MORE DIAPER RUNS – Direct to Consumer – Home Delivery Channel – all the rage!

NO MORE DIAPER RUNS – Jim Fosina, CEO Fosina Marketing Group Direct to Consumer – Home Delivery Channel – all the rage!  “Can you grab me a package of diapers in the pantry?” If you are like most American consumers, these words have most of us experiencing dread and breaking into a cold sweat. We…

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Macy’s Bows Out Of AmEx’s Plenti Rewards Program

PYMNTS picked up a recent Retail Dive article with Jim Fosina, CEO Fosina Marketing Group comments on Macy’s Bows Out Of AmEx’s Plenti Rewards Program “Today’s consumer is looking for options and competition,” said Jim Fosina, CEO of Fosina Marketing Group. “Customers want to choose for themselves rather than [being] given limited choice. Amazon’s product selection, delivery…

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