Gap launches sleepwear subscription BedtimeBox

Jim Fosina, CEO Fosina Marketing Group shares his thoughts with Daphne Howland, retail reporter at Retail Dive and her article Gap launches sleepwear subscription BedtimeBox   “We are living in a retail environment where all companies need to be direct marketers,” Jim Fosina, founder and CEO of Fosina Marketing Group, said in a statement on the increased demand…

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Launch of the Amora Coffee Brand Through Direct To Consumer Digital Strategy

Incredibly crowded and intensely competitive, the coffee beverage marketplace poses a challenge for any brand focused on finding ways to differentiate their product offering and engage with consumers open to embrace new brands. The Amora coffee brand needed to find an innovative way to connect with coffee consumers in order to have any chance of…

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Boxed joins the subscription model trend

Jim Fosina shared commentary with Jacqueline Renfrow, reporter at FierceRetail. Find her article here Boxed joins the subscription model trend. Jim Fosina, CEO of Fosina Marketing Group, says that the move could benefit Boxed, as consumers are always looking for a good price-value relationship. And if the company can maintain subscriber retention, the long-term benefit will outweigh the initial expense on…

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Lessons From Another Subscription-service IPO

Jim Fosina, CEO Fosina Marketing Group shared his comments with Anne Steel, Wall Street Journal reporter on Spotify’s IPO. First off, it is “gargantuan in its penetration of the very desirable music listening public,” says Jim Fosina, CEO of Fosina Marketing Group. “No doubt that Spotify has a strong level of retention among subscribers which will strengthen…

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Is a Savior in Sight for Toys “R” Us?

Jim Fosina, CEO of Fosina Marketing Group, comments in this The Street article Is a Savior in Sight for Toys “R” Us? – Sources weigh in on whether Amazon could save the toy chain. “It is highly unlikely that Amazon would be interested in the overhead issues that the Toys ‘R’ Us business will place…

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5 Pillars for Your Social Shopping Plan – Opinion: We all need to be where today’s consumer congregates

Jim Fosina, CEO Fosina Marketing Group Byline in Adweek sharing his thoughts and opinion. We all need to be where today’s consumer congregates. See the full byline here: 5 Pillars for Your Social Shopping Plan Fosina Marketing Group  Contact Jim at JFosina@FosinaMarketing.com

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Step Into the Ring: Could UFC Come to Netflix?

New York Observer reporter, Brandon Katz’s article titled Step Into the Ring: Could UFC Come to Netflix? includes commentary from Jim Fosina, CEO  Fosina Marketing Group. High-quality live events draw huge audience potential,” Jim Fosina, Founder and CEO of Fosina Marketing Group, told Observer. “Take a look at the big winners in the most recent Olympics. Brands…

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Will Facebook’s Latest Move Give the Tech Giant an Edge in the Streaming Wars?

Jim Fosina, CEO Fosina Marketing Group shares his thoughts with Sissi Cao, reporter at New York Observer article titled Will Facebook’s Latest Move Give the Tech Giant an Edge in the Streaming Wars? “Consumers want Facebook to do a better job of integrating relevant and engaging content, based on their profile, into their individual news…

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