Prime Day Drives Reported 89% Sales Boost In First 12 Hours Despite Early Site Crash

Retail Touchpoints  article and Jim Fosina commentary … “We’re in the middle of July and there’s going to be $3 to $4 billion in sales in a 36-hour period that is going to be at your fingertips whether you’re on vacation or not,” said Jim Fosina, CEO of Fosina Marketing Group. “You don’t have to go into…

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Fosina Marketing Group Discusses Effective Acquisition Strategies

Subscription marketers continue to struggle to find cost effective and efficient strategies and tactics to acquire new customers. The experts from Fosina Marketing Group have shared three cost-efficient strategies for attracting new consumer customers and maximizing lifetime value while minimizing risk in these efforts: Engaging Messaging –your advertising message is battling with many others for the attention…

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Fosina Marketing Group On the Launch of the Amora Coffee Brand

The challenge for any brand in the incredibly crowded and intensely competitive coffee beverage marketplace is focused on finding ways to differentiate their product offering from the competitive set and engage with consumers open to embrace new brands. The Amora coffee brand needed to find an innovative way to connect with coffee consumers in order to…

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Time to Panic? What Netflix’s Weak Q2 Earnings Report Means for Viewers & Streamers

Brandon Katz, entertainment reporter at the New York Observer  went live with his article, Time to Panic? What Netflix’s Weak Q2 Earnings Report Means for Viewers & Streamers – which includes Jim Fosina, CEO Fosina Marketing Group commentary below.   “Suffice to say, the miss is significant but not life threatening. Netflix is playing the long…

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On Prime Day, Amazon’s Really Just Selling Themselves

Happy to share that Amy Onorato, managing editor at DMN News went live with her article, On Prime Day, Amazon’s Really Just Selling Themselves – which includes Jim Fosina, CEO, Fosina Marketing Group commentary below. “Acquiring a customer is not acquiring a subscriber,” Fosina said during a recent DMN One on One podcast. “…We’ve seen it…

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Will Amazon team with third-party sellers as a Prime perk?

Speaking to Forbes, Jim Fosina, CEO of Fosina Marketing Group, believes other supermarkets would “jump at the chance to partner with Amazon as a way to drive new customers and existing customers back into the store for yet another visit.” See the full Retail Wire article here: http://bit.ly/2mdTpDz  

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One on One: Navigating The Subscription Economy With Jim Fosina DMN PODCAST

Our CEO & Founder @JimFosina sat down with @dmnews to discuss how digital streaming services and D2C subscription businesses remain successful, even in the face of tough competition, and heightened customer demand. Listen to the full podcast here: https://bit.ly/2ujjdSu  

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Fosina Marketing Group On Millennials and the Shift to a Subscription Economy

In recent years, it has become mission critical to understand the real time spending patterns and methods of the Millennial generation in order to optimize effective marketing strategies and engagement. Fosina Marketing Group, a digital marketing services agency that focuses on “digital direct to consumer marketing”, notes the growing trend of millennials favoring subscription services…

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Here’s How HBO Is Preparing to Do Battle With Netflix

Jim Fosina comments in Brandon Katz, reporter at the New York Observer  article, Here’s How HBO Is Preparing to Do Battle With Netflix “It really isn’t about broadcast or mass audience ‘reach’ in today’s market to be competitive. It’s all about audience engagement,” Jim Fosina, CEO of Fosina Marketing Group, told Observer. “HBO needs to look…

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MoviePass Parent Gains 2% on Turnaround Speculation

Taylor Nicole Rogers, reporter at TheStreet went live with her article, MoviePass Parent Gains 2% on Turnaround Speculation – which includes Jim Fosina, CEO at Fosina Marketing Group commentary. “H&M made all of these shares available to keep the company afloat from a financial perspective,” Jim Fosina, CEO of subscription marketing firm Fosina Marketing Group…

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