Sephora looks to grow brand affinity with exclusive social platform

Happy to share that Bethany Biron at Glossy / Digiday has gone live with her article around Sephora’s new loyalty program- which includes Jim Fosina commentary. See excerpt below: Sephora looks to grow brand affinity with exclusive social platform Jim Fosina, founder and CEO of Fosina Marketing Group, said from a business perspective, an exclusive…

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What the Walmart acquisition of Birchbox could mean

Jim Fosina comments in Jessica Schiffer’s Glossy story around What the Walmart acquisition of Birchbox could mean. “Walmart needs to leverage the brand awareness and affinity today’s consumers have found in Birchbox,.“It’s a huge departure from the ‘all-in-one’ retail store shelf mindset,” which created a void in the market that brands including Birchbox first sprung…

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What Is Amazon’s Next Big Business Move? Experts Chime In

Glenn Taylor, Senior Editor at Retail Touchpoints article around Amazon’s next business move, including Jim Fosina commentary. What Is Amazon’s Next Big Business Move? Experts Chime In Jim Fosina, CEO of Fosina Marketing Group: “Amazon now needs to think outside of its channel by leveraging the personal transaction data that they have about customers’ affinity…

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Generating and Keeping Customers in the Meal Plan Space

The “meals in a box” vertical is becoming a crowded and highly competitive landscape. It is more important than ever to be focused on generating and retaining customers most efficiently and cost effectively. At Fosina Marketing we are pride ourselves on our track record of building programs and initiatives that generate profitable “growth” for our…

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Partner with Fosina Marketing for Victory on Today’s Digital Battlefield

Are You Ready for Victory on Today’s Battlefield? The battle between you and your competitors to acquire new customers & build lifetime value can no longer be waged with yesterday’s strategy & tools. To truly emerge victorious you must work with an organization that possesses the skill, insight & war chest of digital tools to…

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Subscription Trade Association (SUBTA) + Fosina Marketing Group

Fosina Marketing Group is proud to announce we are a founding partner of Subscription Trade Association (SUBTA) www.subta.com. About SUBTA SUBTA is the first trade organization for the subscription box industry. Over the next decade, the subscription box industry is on track to generate more than $90 billion in annual revenues. We believe building SUBTA…

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Fosina Marketing Group Provides Strategic Solutions for Non-Profit Organizations

At Fosina Marketing Group we help non-profit organizations in several ways. We can acquire new donors using the sustained monthly giving credit card Donor model via a fixed Cost-per-Acquisition (CPA) and/or expand reach via a Cost-per-Lead (CPL) program. Many of Fosina’s media relationships are unique, and in some cases exclusive.  Additionally, Fosina’s knowledge of merchant processing for…

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Direct to Consumer Subscription Model Disrupts Marketing Landscape

A business model that was once solely in marketing tool kits of book publishers and CD clubs has gone main stream as marketers in all industry verticals are awakening to a significant change in consumer preferences and buying patterns. It has become very clear that today’s consumer desires a stronger relationship between their needs and…

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