Amazon is banning customers over frequent returns

Jim Fosina, CEO Fosina Marketing Group shares his thoughts with Daphne Howland, retail reporter at Retail Dive  and her article Amazon is banning customers over frequent returns. Returns are expensive for retailers, however, representing lost sales, sometimes damaged or opened inventory and extra staff time. “It is prudent for Amazon to make it clear to all consumers…

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Does MoviePass know what it’s doing?

Ashley Rodriguez at Quartz article Does MoviePass know what it’s doing? with commentary from Jim Fosina, CEO Fosina Marketing Group. See excerpt below: “One of the things that we always advise our subscription clients is don’t put an offer out that is not sustainable just to grab market share,” says Jim Fosina of Fosina Marketing Group, which…

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 How Whole Foods will help Amazon rule the world

Jim Fosina, CEO Fosina Marketing Group shares his point of view with Julia Horowitz, reporter at CNNMoney  in her article, How Whole Foods will help Amazon rule the world. The perks are likely to keep coming, said Jim Fosina, CEO of Fosina Marketing Group, a marketing firm for subscription services. “I think you’re going to see much more…

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Hulu, the Fastest Growing Streamer in the US, Is Gunning Hard for Netflix

Jim Fosina shares commentary with Brandon Katz, entertainment reporter at the New York Observer and his article Hulu, the Fastest Growing Streamer in the US, Is Gunning Hard for Netflix – “This is going to be one of the most hotly contested battles in consumer marketing this summer,” Jim Fosina, CEO of Fosina Marketing Group, told Observer.…

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‘Back to Basics’: The American Apparel guide to a brand comeback

Jim Fosina, CEO Fosina Marketing Group comments in Bethany Biron,  Digiday article around American Apparel. “Making American Apparel great again starts with a bold admission that the brand hasn’t lost its cool, its sexy design or marketing strategy,” said Jim Fosina, CEO of Fosina Marketing Group. While the brand historically does not pay influencers and just…

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Fosina Marketing Group Lists Acquisition Strategies Critical for Subscription Marketers

Consumers are starting to embrace the subscription business model as a cost effective and efficient purchasing model, due to the shift of media consumption patterns from legacy media to a network of digital content/consumer intersections. Pressured by a wide variety of time constraints, these consumers are seeing great merit in procuring products/services in the “direct…

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Gap launches sleepwear subscription BedtimeBox

Jim Fosina, CEO Fosina Marketing Group shares his thoughts with Daphne Howland, retail reporter at Retail Dive and her article Gap launches sleepwear subscription BedtimeBox   “We are living in a retail environment where all companies need to be direct marketers,” Jim Fosina, founder and CEO of Fosina Marketing Group, said in a statement on the increased demand…

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Launch of the Amora Coffee Brand Through Direct To Consumer Digital Strategy

Incredibly crowded and intensely competitive, the coffee beverage marketplace poses a challenge for any brand focused on finding ways to differentiate their product offering and engage with consumers open to embrace new brands. The Amora coffee brand needed to find an innovative way to connect with coffee consumers in order to have any chance of…

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