Millennials Lead Priority Demographic for Subscription Services

Millennials are already proving to reshape the face of consumerism, shifting the climate from ownership and brand loyalty to subscription-based services and temporary ownership. Fosina Marketing Group, a digital marketing services agency that focuses on “digital direct to consumer marketing”, notes the growing trend of millennials favoring subscription services in a variety of product areas.…

Read more on Millennials Lead Priority Demographic for Subscription Services

Back To School — Keeping Up With The Kids

Jim Fosina, CEO Fosina Marketing Group latest byline’s focus is all about the Back To School season – please read the entire Byline on Retail Touchpoints here:  Back To School — Keeping Up With The Kids It’s the most wonderful time of the year. After a long summer, the kids are finally on their way back…

Read more on Back To School — Keeping Up With The Kids

Does MoviePass have anything to celebrate? Subscribers and experts don’t think so

Kelly Tyko at TCPalm has gone live with her article around MoviePass. “It appears that they are flailing away at the market space, unsure how to stem the tide of subscription losses and turn the tide in terms of gaining membership,” said Jim Fosina, CEO of Fosina Marketing Group, based in Danbury, Connecticut. “There is no…

Read more on Does MoviePass have anything to celebrate? Subscribers and experts don’t think so

Fosina Marketing Group Marks First Time on Inc. 5000 List in 2018

NEW YORK, Aug. 16, 2018 /PRNewswire/ — Fosina Marketing Group (Fosina), a leading digital marketing services agency with a focus on optimizing direct-to-consumer acquisition, retention and other subscription ecosystem services, today announced that it has made the Inc. 5000 list of the fastest-growing private companies in America. The recognition follows a concerted effort to expand their reach and…

Read more on Fosina Marketing Group Marks First Time on Inc. 5000 List in 2018

Kroger to Take Private Label Abroad via Alibaba Partnership

Here’s Randy Hofbauer, Progressive Grocer Editor  and Jim Fosina commentary article . Kroger to Take Private Label Abroad via Alibaba Partnership In January, Jim Fosina, CEO of Fosina Marketing Group, a Danbury, CT based marketing firm, suggested to Progressive Grocer that Kroger could be seeking a way to extend its brand franchise into China and partner with Alibaba in a similar way…

Read more on Kroger to Take Private Label Abroad via Alibaba Partnership

Fosina Marketing Group On the Subscription Economy

At Fosina Marketing Group we believe that in order for companies to remain viable there is a mission-critical emphasis and focus requirement. Fosina Marketing Group, a digital marketing services agency that focuses on “digital direct to consumer marketing”, notes the growing trend of Millennials favoring subscription services in a variety of product areas. With each…

Read more on Fosina Marketing Group On the Subscription Economy

Jim Fosina, Fosina Marketing Group is “Talking Business”

Jim Fosina, CEO Fosina Marketing Group spent a few minutes “Talking Business” with CBSI’s Ken Kraetzer, Here’s a link to the full interview.  Jim addresses the following topics: The Explosive Growth of Subscriptions: The subscription e-commerce market has grown by more than 100% percent a year over the past five years, with the largest retailers…

Read more on Jim Fosina, Fosina Marketing Group is “Talking Business”

 The New Season of ‘Orange Is The New Black’ Is Off to a Strong Start Ratings-Wise 

Jim Fosina, CEO Fosina Marketing Group was happy to share thoughts with Brandon Katz, entertainment reporter at the New York Observer and his article, The New Season of ‘Orange Is The New Black’ Is Off to a Strong Start Ratings-Wise “Now that independent data has brought new transparency around audience reach and engagement, the game is changed forever,”…

Read more on  The New Season of ‘Orange Is The New Black’ Is Off to a Strong Start Ratings-Wise 

Fosina Marketing Group on their Direct to Consumer Subscription Model

The experts at Fosina Marketing Group have been providing a suite of services and capabilities that allow for the construction and development of a direct to consumer subscription strategy and infrastructure. Founded in 2003, Fosina Marketing is a leading full-service, online subscription marketing agency that provides clients with strategic insight, tactics, and message optimization in…

Read more on Fosina Marketing Group on their Direct to Consumer Subscription Model