Happy to share that Max Willens, platform reporter at Digiday went live with his article, Subscription publishers (still) have platform problems – which includes Jim Fosina commentary. “The only demand you can respond to is the demand of Amazon saying, ‘Send me more,’” said Jim Fosina, the founder of the subscription marketing consultancy Fosina Marketing…Read more on Subscription publishers (still) have platform problems
Jim Fosina, founder and chief executive officer of Fosina Marketing Group, shares tactics for succeeding with subscriptions. By Jim Fosina on June 8, 2018 Recent reports indicate that more than 40 percent of all retailers have some type of subscription offering, which includes everything from wine and razors to shoes and apparel. While the skeptics in the…Read more on Think Tank: Winning the Subscription Battle
We are happy to share that Barbara Thau at Forbes has gone live with her article on Amazon’s Prime deals — which includes Jim Fosina, CEO Fosina Marketing Group commentary, See excerpt below: The Prime discounts launched earlier this month at Whole Foods Florida stores, but no doubt will extend to all of its 400-plus…Read more on Could Amazon’s Expanded Whole Foods ‘Prime’ Deals Spread To Other Supermarkets?
Jim Fosina, CEO Fosina Marketing Group shares his thoughts with Daphne Howland, retail reporter at Retail Dive and her article Amazon is banning customers over frequent returns. Returns are expensive for retailers, however, representing lost sales, sometimes damaged or opened inventory and extra staff time. “It is prudent for Amazon to make it clear to all consumers…Read more on Amazon is banning customers over frequent returns
Ashley Rodriguez at Quartz article Does MoviePass know what it’s doing? with commentary from Jim Fosina, CEO Fosina Marketing Group. See excerpt below: “One of the things that we always advise our subscription clients is don’t put an offer out that is not sustainable just to grab market share,” says Jim Fosina of Fosina Marketing Group, which…Read more on Does MoviePass know what it’s doing?
Jim Fosina, CEO Fosina Marketing Group shares his point of view with Julia Horowitz, reporter at CNNMoney in her article, How Whole Foods will help Amazon rule the world. The perks are likely to keep coming, said Jim Fosina, CEO of Fosina Marketing Group, a marketing firm for subscription services. “I think you’re going to see much more…Read more on How Whole Foods will help Amazon rule the world
Jim Fosina, founder and chief executive officer of Fosina Marketing Group, explains. By Jim Fosina on May 8, 2018 As consumer purchasing patterns change in real-time, none of us have any spare time to rehash legacy marketing and/or distribution strategies. We have less time to listen to technologists and/or “all in one” app developers “sell…Read more on Think Tank: Amid Retail Changes, It’s Time to Get ‘Back to School’
The rise of all consumers including Millennials to prefer and embrace a subscription-based relationship with their choice of products and services demands that smart companies re-evaluate and optimize the way they currently engage with their customers and prospects. For the Millennial generation, these type of connections with brands are “table stakes” in terms of affinity…Read more on Fosina Marketing Group Analyzes Millennials and the Shift to a Subscription Economy
According to professionals at Fosina Marketing Group, in virtually every industry, vertical “subscription” business models are expanding and growing in popularity. A record number of brands have introduced new weekly, monthly, and unlimited customer engagement & service based plan offerings. The trend continues to intensify this year with some of the world’s largest corporations evolving…Read more on Fosina Marketing Group on a Subscription Model Disrupting the Marketing Landscape
Jim Fosina shares commentary with Brandon Katz, entertainment reporter at the New York Observer and his article Hulu, the Fastest Growing Streamer in the US, Is Gunning Hard for Netflix – “This is going to be one of the most hotly contested battles in consumer marketing this summer,” Jim Fosina, CEO of Fosina Marketing Group, told Observer.…Read more on Hulu, the Fastest Growing Streamer in the US, Is Gunning Hard for Netflix