Boxed joins the subscription model trend

Jim Fosina shared commentary with Jacqueline Renfrow, reporter at FierceRetail. Find her article here Boxed joins the subscription model trend. Jim Fosina, CEO of Fosina Marketing Group, says that the move could benefit Boxed, as consumers are always looking for a good price-value relationship. And if the company can maintain subscriber retention, the long-term benefit will outweigh the initial expense on…

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Live Analysis: Spotify’s First Day of Trading.

Jim Fosina, CEO Fosina Marketing Group shared his comments with Anne Steel, Wall Street Journal reporter on Spotify’s IPO. First off, it is “gargantuan in its penetration of the very desirable music listening public,” says Jim Fosina, CEO of Fosina Marketing Group. “No doubt that Spotify has a strong level of retention among subscribers which will strengthen…

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Fosina Marketing Group Announces Continued Momentum Led By An Increased Demand For Direct To Consumer And Subscription Marketing Capabilities

The Company Continues to Experience Significant Interest in Service Offerings as Brands Investigate the Rise of the Direct-to-Consumer Channel and Subscription Business Model Fosina’s experience and tenure in working with direct to consumer companies over the last 15 years make us uniquely positioned to be of service to the growing number of interested parties.  “Fosina…

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Is a Savior in Sight for Toys “R” Us?

Jim Fosina, CEO of Fosina Marketing Group, comments in this The Street article Is a Savior in Sight for Toys “R” Us? – Sources weigh in on whether Amazon could save the toy chain. “It is highly unlikely that Amazon would be interested in the overhead issues that the Toys ‘R’ Us business will place…

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5 Pillars for Your Social Shopping Plan – Opinion: We all need to be where today’s consumer congregates

Jim Fosina, CEO Fosina Marketing Group Byline in Adweek sharing his thoughts and opinion. We all need to be where today’s consumer congregates. See the full byline here: 5 Pillars for Your Social Shopping Plan Fosina Marketing Group  Contact Jim at JFosina@FosinaMarketing.com

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Step Into the Ring: Could UFC Come to Netflix?

New York Observer reporter, Brandon Katz’s article titled Step Into the Ring: Could UFC Come to Netflix? includes commentary from Jim Fosina, CEO  Fosina Marketing Group. High-quality live events draw huge audience potential,” Jim Fosina, Founder and CEO of Fosina Marketing Group, told Observer. “Take a look at the big winners in the most recent Olympics. Brands…

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Will Facebook’s Latest Move Give the Tech Giant an Edge in the Streaming Wars?

Jim Fosina, CEO Fosina Marketing Group shares his thoughts with Sissi Cao, reporter at New York Observer article titled Will Facebook’s Latest Move Give the Tech Giant an Edge in the Streaming Wars? “Consumers want Facebook to do a better job of integrating relevant and engaging content, based on their profile, into their individual news…

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Interview with Jim Fosina, Founder and CEO at Fosina Marketing Group

Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. There are many standard challenges that face every business whether they are large or small. It is not easy running a company, especially in a fast-paced, ever-changing business world. Technology advances, new hiring strategies, and now, political changes…

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