Jim Fosina shared commentary with Jacqueline Renfrow, reporter at FierceRetail. Find her article here Boxed joins the subscription model trend. Jim Fosina, CEO of Fosina Marketing Group, says that the move could benefit Boxed, as consumers are always looking for a good price-value relationship. And if the company can maintain subscriber retention, the long-term benefit will outweigh the initial expense on…Read more on Boxed joins the subscription model trend
Jim Fosina, CEO Fosina Marketing Group Byline in WWD…Jim’s byline shares insights from the packaged goods industry and lists 5 thoughts for fashion brands and subscription strategies. There is a huge opportunity for the fashion industry market leaders to take bold steps leveraging the lessons learned here. You can read the piece here: Think Tank: Food for…Read more on Think Tank: Food for Thought for the Fashion Industry
Jim Fosina, CEO Fosina Marketing Group shared his comments with Anne Steel, Wall Street Journal reporter on Spotify’s IPO. First off, it is “gargantuan in its penetration of the very desirable music listening public,” says Jim Fosina, CEO of Fosina Marketing Group. “No doubt that Spotify has a strong level of retention among subscribers which will strengthen…Read more on Live Analysis: Spotify’s First Day of Trading.
The Company Continues to Experience Significant Interest in Service Offerings as Brands Investigate the Rise of the Direct-to-Consumer Channel and Subscription Business Model Fosina’s experience and tenure in working with direct to consumer companies over the last 15 years make us uniquely positioned to be of service to the growing number of interested parties. “Fosina…Read more on Fosina Marketing Group Announces Continued Momentum Led By An Increased Demand For Direct To Consumer And Subscription Marketing Capabilities
Jim Fosina, CEO Fosina Marketing Group shares his thoughts around keeping customers after a subscription trial period – see the full byline on WWD Think Tank: Beyond the BoxRead more on Think Tank: Beyond the Box
Jim Fosina, CEO of Fosina Marketing Group, comments in this The Street article Is a Savior in Sight for Toys “R” Us? – Sources weigh in on whether Amazon could save the toy chain. “It is highly unlikely that Amazon would be interested in the overhead issues that the Toys ‘R’ Us business will place…Read more on Is a Savior in Sight for Toys “R” Us?
Jim Fosina, CEO Fosina Marketing Group Byline in Adweek sharing his thoughts and opinion. We all need to be where today’s consumer congregates. See the full byline here: 5 Pillars for Your Social Shopping Plan Fosina Marketing Group Contact Jim at JFosina@FosinaMarketing.comRead more on 5 Pillars for Your Social Shopping Plan – Opinion: We all need to be where today’s consumer congregates
New York Observer reporter, Brandon Katz’s article titled Step Into the Ring: Could UFC Come to Netflix? includes commentary from Jim Fosina, CEO Fosina Marketing Group. High-quality live events draw huge audience potential,” Jim Fosina, Founder and CEO of Fosina Marketing Group, told Observer. “Take a look at the big winners in the most recent Olympics. Brands…Read more on Step Into the Ring: Could UFC Come to Netflix?
Jim Fosina, CEO Fosina Marketing Group shares his thoughts with Sissi Cao, reporter at New York Observer article titled Will Facebook’s Latest Move Give the Tech Giant an Edge in the Streaming Wars? “Consumers want Facebook to do a better job of integrating relevant and engaging content, based on their profile, into their individual news…Read more on Will Facebook’s Latest Move Give the Tech Giant an Edge in the Streaming Wars?
Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. There are many standard challenges that face every business whether they are large or small. It is not easy running a company, especially in a fast-paced, ever-changing business world. Technology advances, new hiring strategies, and now, political changes…Read more on Interview with Jim Fosina, Founder and CEO at Fosina Marketing Group