Marketers Take on More Convenient Direct to Consumer Subscriptions

As millennials dominate the future of marketing targets, marketers work to follow their needs including instant access to material and the ultimate convenience factor in getting what they want fast. It has become very clear that today’s consumer desires a stronger relationship between their needs and brand offerings. The millennial consumer has already demonstrated their affinity to brands that provide a high level of convenience in serving their ongoing needs through subscription services.

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