Fosina Marketing Works with Amora Coffee for Marketing Strategies

Fosina marketing agency first wanted to make Amora Coffee stand out among the rest to catch the eye of consumers and those who may be looking for something new in their coffee purchases.

They first began by assigning a dedicated team of “direct to consumer experts “ focused on creative design, product positioning, channel development, infrastructure set-up, campaign management, billing, customer service & product fulfillment. Having built a strong track record of success with a variety of companies in different vertical markets, the team leveraged their tremendous understanding of the shift in consumer buying patterns and the affinity that  today’s consumers have with “subscription based services.”  The team at Fosina has developed a compelling direct to consumer product offering backed by a cost effective and efficient media plan targeted to coffee drinkers that has proven to be highly successful in attracting and retaining new customers and brand ambassadors. Extensive efforts have centered on identifying, screening and engaging with the highest quality purchasers and building affinity and retention to the brand.

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