Brandon Katz, entertainment reporter at the New York Observer article, What an Amazon Film Deal Could Mean for Netflix and Hulu – which includes Jim Fosina, CEO Fosina Marketing Group commentary.
- “Amazon’s move will ratchet up the competition with services like Netflix,” Jim Fosina, CEO of Fosina Marketing Group, told Observer. “The provider that becomes known as a leading studio of great first-run movies and series will emerge as a winner in this game. Consumers and viewers are apt to grow tired of watching ‘old’ movies. Netflix and others will need to invest more in the building of original programming in order to compete at this level.”
- Amazon could become both a content creator (like Disney) and a content distributor and facilitator (like Netflix and Hulu), giving it flexibility and market share to make waves. “If they can pull this off—and it will take time—they will change the game in the streaming world,” Fosina said.