Millennials Lead Priority Demographic for Subscription Services

Millennials are already proving to reshape the face of consumerism, shifting the climate from ownership and brand loyalty to subscription-based services and temporary ownership. Fosina Marketing Group, a digital marketing services agency that focuses on “digital direct to consumer marketing”, notes the growing trend of millennials favoring subscription services in a variety of product areas. With each passing year this audience shows a demonstrable preference to monthly payment models offer in terms of freedom, convenience, and flexibility for everything from television programming and music, to food delivery and clothing. This change in buying patterns is leading to many marketers to investigate new ways to package their products and services in order to satisfy the need of this important segment and their changing preferences.

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