Kroger to Take Private Label Abroad via Alibaba Partnership

Here’s Randy Hofbauer, Progressive Grocer Editor  and Jim Fosina commentary article .

  • Kroger to Take Private Label Abroad via Alibaba Partnership
    • In January, Jim Fosina, CEO of Fosina Marketing Group, a Danbury, CT based marketing firm, suggested to Progressive Grocer that Kroger could be seeking a way to extend its brand franchise into China and partner with Alibaba in a similar way to Amazon and Whole Foods Market. This partnership could be the beginning of such a deal, and prove useful in the battle abroad with Amazon.