Jim Fosina, CEO Fosina Marketing Group shared his thoughts with Brandon Katz, entertainment reporter at the New York Observer and his article, What Exactly Will Happen to Television Once Disney Absorbs Fox?
- “Overall, Disney is picking up content that appeals to the millennial audience and, most importantly, an audience who engages with these brands and collections in a very enthusiastic manner,” Jim Fosina, CEO of Fosina Marketing Group, told Observer. “In a world where the value of a media company is represented by its ability to create content that engages and retains market-able audiences, Disney is merging with the ‘mother-lode’ of great brands and content.”
- “Leveraging this content can continue to keep a strong connection between young viewers and those who are growing up within the Disney family,” Fosina added.
- “There is money in maintaining and growing the size and engagement level of an audience,” Fosina explained. “There’s no better brand than Disney to demonstrate this. The company knows how to merchandise and integrate properties and assets so as to grow the overall size of the financial pot. Consumers will expect the same richness of ‘Disney World experiences’ in these new content extensions. All good news for the end user customer.”