Prime Day Drives Reported 89% Sales Boost In First 12 Hours Despite Early Site Crash

Retail Touchpoints  article and Jim Fosina commentary …

“We’re in the middle of July and there’s going to be $3 to $4 billion in sales in a 36-hour period that is going to be at your fingertips whether you’re on vacation or not,” said Jim Fosina, CEO of Fosina Marketing Group. “You don’t have to go into a store or outlet to get these deals the way you might have to at 6 am on Black Friday. They have created, in the deadest time of the year, the second-highest purchase day of the year in the U.S. If there are other retailers out there that want to get into copycat mode, then they need to come up with a value proposition that makes the customer feel like it’s a necessity in their everyday life.”

Read the full article here: Prime Day Drives Reported 89% Sales Boost In First 12 Hours Despite Early Site Crash