Brandon Katz, entertainment reporter at the New York Observer went live with his article, Time to Panic? What Netflix’s Weak Q2 Earnings Report Means for Viewers & Streamers – which includes Jim Fosina, CEO Fosina Marketing Group commentary below.
- “Suffice to say, the miss is significant but not life threatening. Netflix is playing the long ball in this battle,” Jim Fosina, CEO of Fosina Marketing Group, told Observer. “For investors, the real positive and strength rests in the level of subscriber retention. All reports indicate that Netflix appears to be keeping a much stronger percentage of those who subscribe to their service vs. HBO.”
- He continued: “Success in the subscription marketplace, as we have always said, is really measured on the ability of a content/product provider to retain the subscriber in a longer term relationship post the trial period. Netflix is demonstrating its ability to retain subscribers through providing highly engaging viewer content on a global standpoint.”