Happy to share that Max Willens, platform reporter at Digiday went live with his article, Subscription publishers (still) have platform problems – which includes Jim Fosina commentary. “The only demand you can respond to is the demand of Amazon saying, ‘Send me more,’” said Jim Fosina, the founder of the subscription marketing consultancy Fosina Marketing…Read more on Subscription publishers (still) have platform problems
Jim Fosina, founder and chief executive officer of Fosina Marketing Group, shares tactics for succeeding with subscriptions. By Jim Fosina on June 8, 2018 Recent reports indicate that more than 40 percent of all retailers have some type of subscription offering, which includes everything from wine and razors to shoes and apparel. While the skeptics in the…Read more on Think Tank: Winning the Subscription Battle
We are happy to share that Barbara Thau at Forbes has gone live with her article on Amazon’s Prime deals — which includes Jim Fosina, CEO Fosina Marketing Group commentary, See excerpt below: The Prime discounts launched earlier this month at Whole Foods Florida stores, but no doubt will extend to all of its 400-plus…Read more on Could Amazon’s Expanded Whole Foods ‘Prime’ Deals Spread To Other Supermarkets?