Does MoviePass know what it’s doing?

Ashley Rodriguez at Quartz article Does MoviePass know what it’s doing? with commentary from Jim Fosina, CEO Fosina Marketing Group. See excerpt below:

“One of the things that we always advise our subscription clients is don’t put an offer out that is not sustainable just to grab market share,” says Jim Fosina of Fosina Marketing Group, which works with subscription services to market their platforms. “Because at some point you’re going to have to make that adjustment… Can you afford to fulfill what you’re offering at the price point?”