According to professionals at Fosina Marketing Group, in virtually every industry, vertical “subscription” business models are expanding and growing in popularity. A record number of brands have introduced new weekly, monthly, and unlimited customer engagement & service based plan offerings. The trend continues to intensify this year with some of the world’s largest corporations evolving their sales methods and channels to meet this growing demand of customers for a greater connection between brand and end consumer. While the benefits to the individual sale remain, it is the subscription model that inherently supports the potential for the building and sustaining of life-time value between the consumer and the subscription offer and company. In a highly competitive market place, a business model that opens up a direct to consumer channel must be a key component of a revenue driving strategy.
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