Jim Fosina shares commentary with Brandon Katz, entertainment reporter at the New York Observer and his article Hulu, the Fastest Growing Streamer in the US, Is Gunning Hard for Netflix –
- “This is going to be one of the most hotly contested battles in consumer marketing this summer,” Jim Fosina, CEO of Fosina Marketing Group, told Observer. “There is a huge battle being fought this summer among the big players in the over-the-top sector. The battle is focused on who will emerge as the leading provider and source of content and subscribers.”
- “It’s clear that Hulu is playing on the ‘we are hot right now’ concept, versus the other players,” Fosina said. “A lot of this is the marketing spin that the players in second or third place use to reinforce that they are ‘gaining’ on the leaders. It’s a marketing and consumer perception battle. Subscribe to Hulu because we are red hot, versus Netflix who isn’t as active at this point.”
- “No doubt that Hulu understands the business realities of the business model and the real need to develop incremental revenue fees to augment the subscription fees (sending a further signal to subscribers that they shouldn’t expect higher subscription fees down the road),” Fosina said.
- Fosina had one fun warning to TV fans: “Buckle up, it’s going to be a crazy ride this summer.”