Amazon is banning customers over frequent returns

Jim Fosina, CEO Fosina Marketing Group shares his thoughts with Daphne Howland, retail reporter at Retail Dive  and her article Amazon is banning customers over frequent returns. Returns are expensive for retailers, however, representing lost sales, sometimes damaged or opened inventory and extra staff time. “It is prudent for Amazon to make it clear to all consumers…

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Does MoviePass know what it’s doing?

Ashley Rodriguez at Quartz article Does MoviePass know what it’s doing? with commentary from Jim Fosina, CEO Fosina Marketing Group. See excerpt below: “One of the things that we always advise our subscription clients is don’t put an offer out that is not sustainable just to grab market share,” says Jim Fosina of Fosina Marketing Group, which…

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 How Whole Foods will help Amazon rule the world

Jim Fosina, CEO Fosina Marketing Group shares his point of view with Julia Horowitz, reporter at CNNMoney  in her article, How Whole Foods will help Amazon rule the world. The perks are likely to keep coming, said Jim Fosina, CEO of Fosina Marketing Group, a marketing firm for subscription services. “I think you’re going to see much more…

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Fosina Marketing Group Analyzes Millennials and the Shift to a Subscription Economy

The rise of all consumers including Millennials to prefer and embrace a subscription-based relationship with their choice of products and services demands that smart companies re-evaluate and optimize the way they currently engage with their customers and prospects. For the Millennial generation, these type of connections with brands are “table stakes” in terms of affinity…

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Fosina Marketing Group on a Subscription Model Disrupting the Marketing Landscape

According to professionals at Fosina Marketing Group, in virtually every industry, vertical “subscription” business models are expanding and growing in popularity. A record number of brands have introduced new weekly, monthly, and unlimited customer engagement & service based plan offerings. The trend continues to intensify this year with some of the world’s largest corporations evolving…

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Hulu, the Fastest Growing Streamer in the US, Is Gunning Hard for Netflix

Jim Fosina shares commentary with Brandon Katz, entertainment reporter at the New York Observer and his article Hulu, the Fastest Growing Streamer in the US, Is Gunning Hard for Netflix – “This is going to be one of the most hotly contested battles in consumer marketing this summer,” Jim Fosina, CEO of Fosina Marketing Group, told Observer.…

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