Consumers are starting to embrace the subscription business model as a cost effective and efficient purchasing model, due to the shift of media consumption patterns from legacy media to a network of digital content/consumer intersections. Pressured by a wide variety of time constraints, these consumers are seeing great merit in procuring products/services in the “direct to consumer” channel. Despite this growing trend, subscription marketers continue to struggle to find cost effective and efficient strategies and tactics to acquire new customers.
The experts from Fosina Marketing Group share some cost-efficient strategies for attracting new consumer customers and maximizing lifetime value while minimizing risk in these efforts. Here are a few of their insights:
- Engaging Messaging –your advertising message is battling with many others for the attention of your prospects. Spend time on developing a series of subject lines and messaging that reinforces your unique selling proposition and entices the viewer/prospect to click thru to learn more. Be in a constant mode of test, optimize, deploy.
- Compelling Offer – Insure that you are developing landing pages that make it exciting and easy for the prospect to understand the value of your offer and easily move down the path from interest to purchase. Your prospect is seeking value during this process so be sure to have a strong and compelling call to action
- Leverage the Pay for Performance channel – You can work with the Fosina Marketing Group to help you leverage a Cost per Acquisition strategy (CPA) which mitigates your overall media costs when compared to other “reach” based media alternatives. Not all media providers offer this option, so it’s best to work with an organization like Fosina Marketing Groupto execute this strategy.