Gap launches sleepwear subscription BedtimeBox

Jim Fosina, CEO Fosina Marketing Group shares his thoughts with Daphne Howland, retail reporter at Retail Dive and her article Gap launches sleepwear subscription BedtimeBox

 

  • “We are living in a retail environment where all companies need to be direct marketers,” Jim Fosina, founder and CEO of Fosina Marketing Group, said in a statement on the increased demand for subscription services. There are now 5.7 million subscription box shoppers in the U.S. alone, many with the easy options, like those found at Gap, to quickly and easily change their incoming boxes, Fosina said.