Fosina Marketing Group has big plans this year to tackle marketing in the coffee industry – one that in itself is built on forming lasting relationships with customers, and is certainly hard to break lifelong brand loyalists. The Amora coffee brand needed to find an innovative way to connect with coffee consumers in order to have any chance of capturing a share of this marketplace. The brand turned to Fosina Marketing Group (experts in direct to consumer digital marketing) as a partner.
Fosina began their work by first hiring direct to consumer experts who would be “focused on creative design, product positioning, channel development, infrastructure set-up, campaign management, billing, customer service & product fulfillment.” Having built a strong track record of success with a variety of companies in different vertical markets, the team leveraged their tremendous understanding of the shift in consumer buying patterns and the affinity that today’s consumers have with “subscription based services.” The team at Fosina has developed a compelling direct to consumer product offering backed by a cost effective and efficient media plan targeted to coffee drinkers that has proven to be highly successful in attracting and retaining new customers and brand ambassadors. Extensive efforts have centered on identifying, screening and engaging with the highest quality purchasers and building affinity and retention to the brand.