Fosina Marketing Group on Millennials and the Shift to a Subscription Economy

In order to optimize effective marketing strategies and engagement, it has become critical to understand the real time spending patterns and methods of Millennials, as they continue to exert greater control and influence over today’s economic climate. A leading digital marketing services agency that focuses on “digital direct to consumer marketing”, Fosina Marketing Group notes the growing trend of millennials favoring subscription services in a variety of product areas. With each passing year this audience shows a demonstrable preference to monthly payment models offer in terms of freedom, convenience, and flexibility for everything from television programming and music, to food delivery and clothing. This change in buying patterns is leading to many marketers to investigate new ways to package their products and services in order to satisfy the need of this important segment and their changing preferences.

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