Founded in 2003, Fosina Marketing Group is a leading full-service, online subscription marketing agency that provides clients with strategic insight, tactics, and message optimization in order to maximize marketing investments. Excelling at monitoring real time shifts in technology and consumer purchasing behavior, experts at Fosina Marketing create leverage for their clients and optimize customer acquisition strategies. The marketing gurus have examined the direct to consumer subscription model and how it disrupts the marketing landscape.
A business model that was once solely in marketing tool kits of book publishers and CD clubs has gone main stream as marketers in all industry verticals are awakening to a significant change in consumer preferences and buying patterns. It has become very clear that today’s consumer desires a stronger relationship between their needs and brand offerings. The millennial consumer has already demonstrated their affinity to brands that provide a high level of convenience in serving their ongoing needs through subscription services.