Jim Fosina shared commentary with Jacqueline Renfrow, reporter at FierceRetail. Find her article here Boxed joins the subscription model trend. Jim Fosina, CEO of Fosina Marketing Group, says that the move could benefit Boxed, as consumers are always looking for a good price-value relationship. And if the company can maintain subscriber retention, the long-term benefit will outweigh the initial expense on…Read more on Boxed joins the subscription model trend
Jim Fosina, CEO Fosina Marketing Group Byline in WWD…Jim’s byline shares insights from the packaged goods industry and lists 5 thoughts for fashion brands and subscription strategies. There is a huge opportunity for the fashion industry market leaders to take bold steps leveraging the lessons learned here. You can read the piece here: Think Tank: Food for…Read more on Think Tank: Food for Thought for the Fashion Industry
Jim Fosina, CEO Fosina Marketing Group shared his comments with Anne Steel, Wall Street Journal reporter on Spotify’s IPO. First off, it is “gargantuan in its penetration of the very desirable music listening public,” says Jim Fosina, CEO of Fosina Marketing Group. “No doubt that Spotify has a strong level of retention among subscribers which will strengthen…Read more on Live Analysis: Spotify’s First Day of Trading.
The Company Continues to Experience Significant Interest in Service Offerings as Brands Investigate the Rise of the Direct-to-Consumer Channel and Subscription Business Model Fosina’s experience and tenure in working with direct to consumer companies over the last 15 years make us uniquely positioned to be of service to the growing number of interested parties. “Fosina…Read more on Fosina Marketing Group Announces Continued Momentum Led By An Increased Demand For Direct To Consumer And Subscription Marketing Capabilities