Step Into the Ring: Could UFC Come to Netflix?
New York Observer reporter, Brandon Katz’s article titled Step Into the Ring: Could UFC Come to Netflix? includes commentary from Jim Fosina, CEO Fosina Marketing Group.
- High-quality live events draw huge audience potential,” Jim Fosina, Founder and CEO of Fosina Marketing Group, told Observer. “Take a look at the big winners in the most recent Olympics. Brands that were adjacent to these live streaming events were the big winners.”
- He continued: “Streaming vendors are chomping at the bit to get access, preferably exclusive, to hot live events to generate an audience and build strong advertising opportunities.”