Target expands its subscription box offerings

Jim Fosina, CEO Fosina Marketing Group shares his thoughts in the Deena M. Amato-McCoy Chain Store Age article, Target expands its subscription box offerings –  See excerpt below:

  • “Cat & Jack” is exactly the ‘target’ approach that Target should be taking as the millennial generation are the primary consumers shifting purchase behavior to subscriptions,” commented Jim Fosina, CEO of Fosina Marketing Group. “This is a fantastic idea as Target moves towards providing the Stitch Fix experience, choice and convenience for the world of babies. Built correctly, Cat & Jack can become an evergreen program for Target.”